Summary of ExactTarget's New Product Investments
As I introduced in my first blog, this is a summary of ExactTarget’s new product investments that helps demonstrate the company’s continuing commitment to marketers. ExactTarget announced at Connections 2011 that they expect to exceed $200 million in revenue, with $40 million of that being plowed right back into research and development. Not many other email service providers (ESPs) can boast these levels of success and investment. ExactTarget…
Does Your Business Need an ESP That Supports a Relational Database?
Are you looking to grow your business with the help of targeted and timely email campaigns? Then you likely need an email service provider (ESP) that supports a relational database. In this blog, find out whether a relational or flat-file database best meets your organization’s email-marketing needs. What Is the Difference Between Flat-File and Relational Databases? A flat-file database provides a simple, linear way of storing data. With a…
Email Marketing Automation – How to Take Your ROI to the Next Level
(Updated June 2017) Is your email-marketing team short-staffed? Are you under constant pressure to increase revenue? If your answer to these questions is “yes,” here’s how using automation for your email-marketing campaigns is a fantastic solution. What Is Marketing Automation? Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way, marketing…
7 Hot Email-Marketing Tips from Across the Internet
Throughout this summer, we’ve posted links to some of our favorite email-marketing articles in our email newsletter’s “FulcrumTech Top Reads” column. Here I share seven of these articles that provide especially important reminders about how to grow and improve your email-marketing program. Create relevant content that connects with your customers. Although social media plays an important role in engaging customers, email remains one the most…
Microsoft Launches the New Email Service Outlook.com – How Will It Impact Email Users and Marketers?
Microsoft launched its new web-based email service Outlook.com on July 31 and within just 6 hours had 1 million users, according to a company Tweet. As this new email service makes its debut, I’ll share a quick look at some of Outlook.com’s benefits for users, as well as predict how it will potentially impact email marketers in the near future. Outlook.com’s Top User Benefits Although Microsoft is moving towards replacing its…
6 Steps to a Powerful Email Welcome Program
I recently attended a Lyris email-marketing conference in Chicago, and there was a critical theme that threaded through a number of the presentations – the power of a welcome program. I’ve talked about welcome emails before (see “9 Ways to Make the Most of Your Welcome Emails”). If you haven’t thought through the entire welcome experience, however, you’re missing one of the most critical elements of building your email list and the resulting…