6 Steps to a Powerful Email Welcome Program
…don’t rent, sell, or trade emails with others (if that’s the case). Again, test the impact of what you do. Step 2 — Thank-you page Once your new subscriber completes the signup form, take him or her to a thank-you pop-up or page. It’s important that this page do two things: Include instructions to check their inbox for a confirmation email. Ask subscribers to white-list your sending email address. They just signed up, so they’re in the best…
Email Campaign Metrics—What They Really Mean When It Comes to Measuring Your Email-Marketing Success
…ibers’ inboxes. Instead, they may be blocked by spam filters or sent to your subscribers’ spam folders. That’s where email deliverability comes in. As we pointed out in the FulcrumTech article, “Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox,” deliverability measures whether your email campaigns actually get into your subscribers’ inboxes. And that’s why email…
Email Marketing Best Practices – Unsubscribing Do’s and Dont’s
…r confirm their email address to complete the process. Do send them to a branded landing page. Let subscribers know right away that they are in the right place by including a company name and logo on your unsubscribe landing page. It’s surprising how many unsubscribe landing pages have no corporate identity. Do provide options on the unsubscribe landing page. Perhaps subscribers don’t want to completely sever their relationship with…
Email List-Building Best Practices—How to Create E-Commerce Opt-in Forms That Convert
…web page or while they’re navigating through the page Making users dismiss a pop-up before they can access your web page’s content Having the pop-up appear as a standalone in the above-the-fold portion of the web page, while the page content is inlined beneath the fold. If you make sure that your pop-ups use a “reasonable amount of screen space and are easily dismissible,” they likely won’t be penalized. To reduce…
9 Tips for Building a High-Quality Email List
…ding your presentations to SlideShare to reach more potential customers. Slideshare allows you to choose whether or not to make your presentations downloadable so you retain control of your content. Put a link to your opt-in page on all of your online and offline marketing materials. Here are few examples of places you don’t want to miss: On every page of your website On your social media sites (e.g., “information” area on Facebook, Twitter…
How to Deal with Yahoo Email Delivery Issues
…ctices pollute the sending IP address, and you suffer. By getting a dedicated IP address, you can build your own reputation. Be careful, though – you’ll live and die by your own sword! If you’re not sure whether you have any deliverability issues – or if you know you have problems but aren’t quite sure why – get a quick check with FulcrumTech’s Deliverability Essentials. Of course, always feel free to contact us or give us a call at 215-489-9336…