How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?
…. As shown in the diagram below, 36% of the schools we analyzed had IPs with a score below 90, and 19% had scores below 75. Whether you’re aware of it or not, schools with very low email reputations are likely having serious deliverability problems. Some reasons that your institution is having deliverability problems can include: Poor sending practices Repeatedly sending to email addresses that have a hard bounce Poor permission practices (e.g.,…
7 Key Strategies for Avoiding the Gmail Spam Filter
…ted in email from an approved sender list. We have seen tests where a list with high levels of engagement get through the Google spam filter, while a list without the engagement doesn’t get through. Do You Have a Gmail Deliverability Problem? How can you tell if you’re having deliverability issues with your Gmail subscribers? One way to detect a problem is by comparing the open rates of subscribers using other email software or…
18 Tips for Maximizing Your Click-Through Rates
…nal email, keep in mind that your goal is to get the click-through. In next month’s NewsLever, we’ll share proven effective FulcrumTech strategies on how to convert the sale by optimizing your promotional landing page – the next important step in getting the best ROI from your email campaigns. Related Links — How to Get the Best ROI from Your Email Marketing Campaigns: Part 1: Create Compelling Subject Lines Part 3: 5…
How Much Does Email Marketing Cost?
…ls end up getting blocked by spam filters or ISPs, you’re losing clicks and revenue, as well as hurting your company’s reputation. Click on the following FulcrumTech article links for more information about email deliverability: Email Deliverability—How to Identify a Problem You May Not Know You Have Email Deliverability—What Really Determines Inbox Engagement? If you’re looking to design and implement an effective…
IP-Warming Best Practices
…es ISPs the chance to evaluate your sending practices before you start sending to your entire list. This article focuses on building IP reputation; however, domain reputation (e.g., @email.yourcompany.com) is a key factor in deliverability, as well. So, if you’re having deliverability issues, be sure to also check your domain reputation. 6 IP-Warming Best Practices—Where to Start and How to Do it Effectively The IP warm-up period is an…
5 Strategies for Creating Landing Pages That Convert
…h of the place to make the actual transaction. When this happens, conversion rates suffer. So when people click through to your promotion, be sure their expectations are met immediately by designing a highly specific landing page. Keep it focused on the promotion, providing the opportunity to complete only one action at this page. In other words, this isn’t the time to send them surfing through the rest of your Web site, so don’t…