Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox
…clean list. This includes immediately removing email addresses that have returned hard bounces, as well as people who have unsubscribed from your email list Be sure that your content is relevant to your target audience. Use personalization and segmentation to help boost your engagement metrics (e.g., open and click rates), which, in turn, will have a positive impact on your sender reputation. Optimize your email sends for frequency and cadence….
Email Branding Tips that Win in the Inbox
…l Campaigns—How to Successfully Regain Lost Customers and Boost Revenue.” Use the customer data you collect to deliver relevant and personalized emails to your subscribers. Using predictive marketing, segmentation, and personalization to create targeted email campaigns can help build relationships and trust with your customers. And by delivering a better customer experience in your email marketing, you’ll also help build a stronger…
Kohl’s Email Review: Is this birthday email something to celebrate?
…d and receive a birthday gift each year. Thanks to the personalized subject line — “Happy birthday, Todd! We have a special gift for you…” — the customer knows that this email holds his birthday reward. Plus, the personalization and exclusive nature of the language help make the recipient feel special, effectively motivating him to open the email to discover his birthday gift. Once the email is opened, the recipient is greeted by a…
Amazon Email Review: Is this Cyber Monday series the real deal?
…rime detracts from the primary call to action, “See the deals.” Thanks to the image and the colors used in design, this email looks more like a birthday message than one for Cyber Monday. Both email messages lack personalization and appear to have been sent as a blanket emails to Amazon customers. In terms of a sense of urgency, there is an implied one because these deals are supposedly limited to Cyber Monday. But having a statement…
IP-Warming Best Practices
…y to be opened and clicked. For example, you may want to send a series of static emails—that you can drip out over time—with promotions or coupons that typically generate high engagement from subscribers. Additionally, using personalization in the subject line is proven to increase opens. Make sure that you have at least 1 solid call to action to drive engagement within your content. Avoid sending to people who don’t want to get your…
5 Myths About Email Marketing Debunked
…effort into testing and optimizing them for your specific target audience. Length may play some role in determining a subject line’s performance results; however, it’s not the only factor. The actual wording and personalization, for example, also can have an effect. In fact, a recent study by Phrasee (a company that develops software to automate and optimize email subject lines) showed that the length of subject lines has little…