Creating a Squeeze Page That Converts
…21;s what you need to know about how to get the most out of a squeeze page. What’s a Squeeze Page? You land on a web page and an ad pops up offering you a freebie. That”s a squeeze page. In other words, a squeeze page is a landing page designed to collect email addresses from potential subscribers. Squeeze pages give potential subscribers an incentive to give up their email addresses. Typically, the incentive is in the form of…
5 Best Practices for E-Commerce Landing Page Optimization
…oduct benefits Create an eye path that directs users’ attention to the conversion goal Provide links with more-detailed product information, other product shots, and/or videos, rather than listing it all on the landing page. Be sure the landing page design and copy is consistent with the email that generated the visit. Users should feel as though they are continuing from the email on which they clicked. From the headline to the call to…
Landing-Page Optimization – 9 Tips for Driving Email Campaign Conversions
…ts) In the same survey, marketing leaders also were asked what they thought were the most useful metrics for measuring landing-page performance. Here are their responses: 76% said conversion rates 43% said cost per conversion 30% said bounce rate 30% said revenue per conversion 29% said landing page views 24% said traffic by source 22% time on page 6% desktop versus mobile device Click here for the complete results of this online survey. Tips…
5 Tips for Building a Successful Landing Page
…e your campaign. There’s a great book that I’ve recommended to many colleagues over the years, called Don’t Make Me Think. It’s a short read, and it drives home the critical lesson of keeping your Web page as simple as possible. In landing page terms, the ease of use for a visitor is referred to as the Web page “usability.” Making your landing page as usable as possible will dramatically increase the results of…
Deer Park Email: Campaign Loses Steam – and Likely Conversions – Due to the Lack of a Dedicated Landing Page
…on about their next Deer Park water order and delivery. There are some products on this page, as well, but not the ceramic crock. At this point, most customers probably would have lost interest and may even be annoyed. Login Page Accounts Page Products Page Yet, if customers are still driven to find the ceramic crock and decide to click on the “Products” link at the top of the account summary page, they’ll discover that information about the…
What Can an Unsubscribe Landing Page Do for Your Email Program?
…how you can effectively use your unsubscribe landing page to find out why people are unsubscribing, help retain more subscribers, and ultimately build a h2er, more successful email program. What’s on Your Unsubscribe Landing Page? Is your unsubscribe page a simple transactional page offering only the opt-out option? If it is, you’re likely losing subscribers who may only want to make changes to their current subscription. Plus, you’re missing a…