Top Email Marketing Best Practices for 2018
…re a key area of optimization—the dedicated landing pages. Yet, that’s where you seal the deal and convert prospects and customers who click through from your email campaigns. Email-marketing best practices for landing pages include: Ensuring that the landing page design and content is consistent with the email that generated the visit Using benefit-driven headlines that grab the audience’s attention and are congruent with content in…
Key Email Strategy for Mobile-Responsive Web Design
…uit to the Website Landing Pages That Convert Keep in mind that no matter how well you’ve optimized an email message, the conversion process will quickly break down if your recipients click through to a website landing page that renders poorly and is difficult to navigate. The email serves as the conduit in the conversion process, while the website landing page is where the conversion or sale is made. So that’s where the investment…
Top 10 Copywriting Tips to Help Convert Your Mobile Audience
…d button. It’s surprising how many emails have typos and glaring grammatical errors, which look careless and unprofessional and reflect poorly on an entire organization. Align your mobile email message with a website landing page. You want to ensure the language, message, and tone are similar in the email and dedicated website landing page, working together to take your mobile users efficiently down the sales funnel. We frequently see…
Personalize Your Email Subject Lines to Get More Opens and Clicks
…subject lines performed better overall, other factors also influenced a subject line’s effectiveness, such as the type of message and industry. For example, browse-abandon triggered emails with subject lines fewer than 30 characters in length had open rates of 35.5%, whereas subject lines in the same category with more than 30 characters generated open rates of 40.6%. In addition, when a special offer was used in the subject lines of…
Email-Marketing List Segmentation—Give a Lift to Your ROI With These 5 Best Practices
…dents from the United States said that they preferred email discounts, whereas pop-up offers were rated as the least-favorite type of personalized marketing (24%). This survey also showed that millennial consumers (aged 18 to 34 years old) demanded more personalization from companies compared to consumers 65 years or older. In addition, millennials were more receptive to sharing their personal information with companies and more interested in…
How Consumer Magazines Can Use Email Marketing to Maximize ROI
…rage of 200,000 people for 25 sends per month (300/year): A = 1% click-through of 200,000 x 300 = 600,000 click-throughs/year B = 3 web pages per visit C = 3 paid ads per page D = $10 average CPM for email marketing 600,000 x 3 x 3 = 5.4 million additional page visits Multiply by the CPM and divide by 1,000, and you get the value of those additional visits: @ $10 CPM – $54,000 @ $20 CPM – $108,000 @ $40 CPM – $216,000 How big these numbers are…