Creating a Squeeze Page That Converts
…21;s what you need to know about how to get the most out of a squeeze page. What’s a Squeeze Page? You land on a web page and an ad pops up offering you a freebie. That”s a squeeze page. In other words, a squeeze page is a landing page designed to collect email addresses from potential subscribers. Squeeze pages give potential subscribers an incentive to give up their email addresses. Typically, the incentive is in the form of…
5 Best Practices for E-Commerce Landing Page Optimization
…oduct benefits Create an eye path that directs users’ attention to the conversion goal Provide links with more-detailed product information, other product shots, and/or videos, rather than listing it all on the landing page. Be sure the landing page design and copy is consistent with the email that generated the visit. Users should feel as though they are continuing from the email on which they clicked. From the headline to the call to…
Landing-Page Optimization – 9 Tips for Driving Email Campaign Conversions
…ught were the most useful metrics for measuring landing-page performance. Here are their responses: 76% said conversion rates 43% said cost per conversion 30% said bounce rate 30% said revenue per conversion 29% said landing page views 24% said traffic by source 22% time on page 6% desktop versus mobile device Click here for the complete results of this online survey. Tips for Optimizing Landing Pages to Drive Conversions Looking to increase…
5 Tips for Building a Successful Landing Page
…e your campaign. There’s a great book that I’ve recommended to many colleagues over the years, called Don’t Make Me Think. It’s a short read, and it drives home the critical lesson of keeping your Web page as simple as possible. In landing page terms, the ease of use for a visitor is referred to as the Web page “usability.” Making your landing page as usable as possible will dramatically increase the results of…
Deer Park Email: Campaign Loses Steam – and Likely Conversions – Due to the Lack of a Dedicated Landing Page
Preview without Images Preview with Images Deer Park Promotional Email Grade: [B] Subject Line 4 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 5 Credibility 3 Sense of Urgency 1 July 12, 2013 — Company Overview Deer Park Brand 100% Natural Spring Water (www.deerparkwater.com) is part of Nestlé Waters North America, which began in 1976 as a company that imported Perrier Sparkling Natural Spring Water. In the early…
What Can an Unsubscribe Landing Page Do for Your Email Program?
…how you can effectively use your unsubscribe landing page to find out why people are unsubscribing, help retain more subscribers, and ultimately build a h2er, more successful email program. What’s on Your Unsubscribe Landing Page? Is your unsubscribe page a simple transactional page offering only the opt-out option? If it is, you’re likely losing subscribers who may only want to make changes to their current subscription. Plus, you’re missing a…