Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success
…ng up a Facebook Page for your company at http://www.facebook.com/pages/create.php. Simply fill in the Facebook Page information form online to tell people about your business, products, and services. Until April 2010, these pages were called “Fan Pages.” To become a “Fan” of your page, users would click on the “Fan” link. Then any information and updates you put on your Facebook Page would show up in the newsfeed of your fans’ Facebook home…
Landing-Page Forms — 7 Must-Do Tips for Capturing Leads
…eone to click on a link in your email or online ad and go to your landing page. Will that new prospect fill out the form to join your list of subscribers? Here are seven must-do tips to help drive conversions on your landing-page forms. Start short and simple. Typically, the shorter the form, the higher the conversion rate. So as you plan the strategy for your landing-page forms, first decide what information you really need. Keep in mind that…
Don't Make This Huge Mistake with Your Next Email Campaign
…ou’ll eliminate all other distractions and make the sales pitch work for you. For information about how to optimize your landing pages, click on the following FulcrumTech links: 5 Tips for Building a Successful Landing Page 5 Strategies for Creating Landing Pages that Convert You can’t accurately measure the response to your campaign. When your online marketing campaign sends prospects to a generic home page, you can’t generate…
7 Ways to Make the Most of the "Click-Through Moment"
…e message and design treatment – across all of the major elements of your email campaign – is the most important way to make this happen. These elements include: The email or ad Wording of the link to the landing page Headline on the landing page Design and colors across the email/ad and landing page The link or call-to-action button on the landing page 2. Send them to the right place. Your original email or online ad communicates a…
Personalized Email Marketing-It’s Time to Get Personal
…personalizing emails can have on your overall email-marketing performance. Plus, we share some great tips for how to add that personal touch to your email communications. Emails Get 6 Times Higher Transaction Rates Thanks to Personalization What can personalization do for your email program’s profitability? Increase it substantially, according to a study by Experian Marketing Services: Personalized emails generated six times higher…
5 Strategies for Creating Landing Pages That Convert
…h of the place to make the actual transaction. When this happens, conversion rates suffer. So when people click through to your promotion, be sure their expectations are met immediately by designing a highly specific landing page. Keep it focused on the promotion, providing the opportunity to complete only one action at this page. In other words, this isn’t the time to send them surfing through the rest of your Web site, so don’t…