SiriusXM Email Review: Is It in Tune With Customers?
…ally, the offer and call to action are included in the preheader; however, the congruency from the subject line to the headline and email message could be stronger. As far as congruency from the call to action to the landing page, clicking the call-to-action button leads to a log-in page, so the copy “Log in to Add It Now” makes sense. SiriusXM is a leading brand among satellite radio providers, and this offer to stream your favorite…
Test to Improve Your Email Marketing Results
…t because it is the point at which you begin the relationship with your prospects and customers. Variables to test in emails include headlines, long versus short copy, graphic design and different promotional offers. Landing pages. What can you do to the landing page to boost conversion rates by motivating your prospects and customers to take the desired action? Variables to test on landing pages include headlines, calls-to-action, background…
7 Tips for Integrating Email and Social Media Marketing
…rs who click on a link in your email. Advertising on social media sites can be expensive. To get the biggest bang for your buck, set up a retargeting campaign. This involves installing a tracking code on your website landing page, sending an email that promotes products on that page, and then sending targeted social media ads to those subscribers who showed interest by clicking the link. Check out this informative Twitter blog about retargeting…
8 Best Practices to Design Powerful Calls to Action that Convert
…ix that will allow all of your subscribers to respond — even those with images disabled. 7. Link your CTA to a dedicated website landing page. All too often, CTAs in email campaigns take subscribers to a website’s home page, where they must search around for the email offer. Talk about frustrating! To help drive conversions, create a dedicated landing page that: 1) focuses on a single offer; and 2) is consistent in design and copy with the…
HOW DesignCasts Email: A Good Reminder of the Need to Proofread Before Hitting Send
…to drive more recipients to respond more quickly. A Copy-Heavy Design As far as the amount of copy is concerned, there’s too much. The purpose of this email is to get people to click through to the registration landing page. When recipients do click through, the same information is rehashed. So simply putting the key benefits of the offer/tutorial in the email would have been far more effective from a design standpoint. Plus, the…
13 Winning Email Newsletter Best Practices
…ages in your email newsletter. Likely, a large portion of your subscribers have images disabled on their computers and mobile devices. So, when your email newsletters are opened, subscribers will see a preview pane with only blank spaces in place of the images. That’s why it’s so important to use alternative text to let them know what they’re missing, unless they download images. In addition to crafting interesting and informative plain text,…