Frontline Medical Communications (FMC)
After the second full month of testing, the unique click-through rate for this weekly medical quiz email campaign increased by an average of 40% across all brands and medical specialties. And thanks to testing and optimization, the performance results for this email campaign are continuing to improve each month.
David’s Cookies
FulcrumTech designed and implemented a Mother’s Day email campaign that showcased a variety of this company’s products over a series of five different emails. In addition, the email campaign used a playful tone to reinforce the company’s value proposition. Compared to last year’s Mother’s Day campaign, this email series generated 22% more unique clicks, 172% more orders, and 109% more revenue.
Piper
As part of the first email optimization tests, FulcrumTech adjusted the cadence of the welcome series. By reducing the time between emails, unique open rates for email #2 and email #3 increased by 17% — a statistically significant result. In addition, clicks from this welcome email series generated significantly more traffic to Piper’s website and online store (where the conversions occur).
Wolters Kluwer Health
FulcrumTech was able to use the testing information gathered in the early waves of the emails to progressively improve performance in the subsequent waves of emails sent. Consequently, significant improvement was achieved in the overall results of the 2012 holiday campaign designed by FulcrumTech.
onTargetJobs.com
Within several months of implementing the first round of changes, onTargetJobs’ experienced significant improvements in their email newsletters’ performance metrics. In addition, list cleanup enabled enhanced metrics for paid targeted email campaigns.