Country Outfitter Email: Does It Make You Want to Kick Up Your Heels in New Cowboy Boots?
…ges Country Outfitter Email Grade: C+ Subject Line 3 Preview Pane 2 Eye Path 4 Clarity of Message 4 Call to Action 4 Offer 3 Credibility 5 Sense of Urgency 1 11/26/12 — Company Overview Country Outfitter (http://www.countryoutfitter.com/) is a web-based retail store that sells a vast selection of cowboy boots and western apparel. Launched in 2011, Country Outfitter already has well over 3.6 million likes on Facebook, thanks to an…
How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
…g_ subject_lines%2F Build the URL to share the link on Facebook. Now place your encoded URL at the end of the following string: http://www.facebook.com/share.php?u=You’ll end up with something long and ugly like this: http://www.facebook.com/share.php?u=http%3A%2F%2Fwww.fulcrumtech.net%2F email%2F5_tips_for_writing_winning_subject_lines%2FWhat we’re basically doing here is putting your URL in a format that Facebook will understand, but your Web…
Eastern Mountain Sports Email Review: What’s the Big Deal?
…e offers are not apparent in the copy above the fold, however, recipients have to work (continue to scroll down) to see the entire email’s message and offers. Calls to Action Blend Into the Background Design The “SHOP” call-to-action buttons are small relative to other design elements in this email. The buttons also blend into the background, because no colors are used to help make them pop. In fact, it’s hard to even see…
CityEats Philly Email Newsletter Review: Is It a Tasty Treat?
…ion Overview Created in collaboration with Food Network, the CityEats Philadelphia website brings all the information consumers want to know about restaurants in the Philadelphia area together with the opportunity to make an online reservation at the hottest spots in town. Details about ambiance, menus, and signature dishes are among the restaurant tidbits CityEats’ website visitors can peruse. In addition to providing information about…
The Grommet Email Review: Is This Welcome Email Engaging Enough?
…38; Call to Action Could Be Stronger The header of this email is very busy and competes with the headline and main point of the email. In addition to a free shipping offer for purchases over $50, the header includes links to shop, recent launches, collections, and a “give $10, earn $10 promotion.” From there, the eye travels to the photograph, and then to three paragraphs of information. Although the copy reads well, a shorter,…
VetDepot Email Review: Do emojis and cute pets put this email on the right track to driving conversions?
…ction 4 Offer 5 Credibility 4 Sense of Urgency 5 Email grades are based on a 5-point scale: A = 5, B = 4, C = 3, D = 2, F = 1 October 6, 2015 – Organization Overview Founded in 2005 and based in Encinitas, CA, VetDepot is an online supplier of discount veterinary medications, vaccines, nutritional supplements, pet food, and other pet supplies. Products are available for a variety of animals, including dogs, cats, exotics pets, fish, birds,…