21 of the Newest, Coolest Email-Marketing Tools for Driving Sales
…a custom breakpoints tool, width slide, and flexible layouts, all supported by a powerful email code generator. Plus, CoffeeCup also offers a selection of free web design software, such as Free HTML Editor, Web Calendar, and Shopping Cart Designer Pro. Rebelmail – Thanks to Rebelmail, both large and small e-commerce brands can build and send interactive emails that allow subscribers to take immediate action in their emails. Such elements as drop…
The Popcorn Factory Email: Does It Get the Conversion … Just Because?
…e of the popcorn cards, to the standout subhead (“Starting at only $5* delivered!”), to the centrally positioned, bright green “SHOP NOW!” call-to-action button. Although the call to action is prominent and motivates action, shopping online can be a source of anxiety for some people. To help alleviate that stress, for example, a Paypal image, a short testimonial, or a Better Business Bureau logo could have been included in this email to help…
FulcrumTech President and CEO Mitch Lapides Discusses the Importance of Data-Driven Decisions in a ReachForce Interview
…develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…
Door to Door Organics Reengagement Email: Does It Deliver the Goods?
…of Message 5 Call to Action 3 Offer* 3 Credibility 3 Sense of Urgency 1 June 19, 2013 — Company Overview Founded in 1997, the Ottsville, PA-based company Door to Door Organics (https://www.doortodoororganics.com) is an online grocery store that delivers fresh, organic produce and local, humanely raised, and fair-trade foods to customers’ doorsteps. Subject Line Lets Recipients Know What to Expect “Do you miss your delivery? We want you…
Spirit Halloween Email: Is It a Trick or a Treat?
…ada, Spirit Halloween stores typically open around Labor Day weekend and close in early November. This email was sent to subscribers to make up for a problem encountered by Spirit Halloween customers who tried to complete an online order during a recent special promotion. Strong Subject Line and Great Offer This promotional email starts off strong with an entertaining, yet clear subject line: “We’re Frightfully…
FulcrumTech’s ROI Goalsetter® Makes Docurated’s List of Top 50 Tools for Measuring Marketing Return on Investment (ROI)
…expert team to design, develop, and implement online-marketing programs that produce digital marketing ROI. FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…