Country Curtains Triggered Email: Does It Have a Creepy Factor?
…e recipient pays close attention to the email copy. Message Is Clear, But Could Be Stronger with an Offer and Sense of Urgency Although the call to action is not as prominent as it could be, the actual wording — “Shop All Rugs” — is effective for recipients who demonstrate their interest in a specific product by browsing Country Curtains’ rug selection. The primary message is also clear: Come back and shop. Plus,…
Victoria’s Secret Reengagement Email Series: Is It Alluring Enough to Reengage Inactive Customers?
…sn’t stand out on the page in either of the two emails. If it were in larger type and in colors that popped, the call to action would be more conspicuous to recipients. Customers don’t need to click on the “SHOP NOW” calls to action, however, to begin shopping at the Victoria’s Secret website — they can click anywhere on the entire image. High Credibility and Strong Sense of Urgency As one of the world’s…
Peeps Email: Could It Be Any Sweeter?
…duct, the Rainbow Peeps Party Pack, which at least ties into the headline and subhead copy. As a result of placement and color choice, the two call-to-action buttons blend into the email rather than popping. Plus, the “Shop Online” call-to-action button is placed in the upper right corner before recipients are given any reason to click on it. The confusing eye path and obscure calls to action make the email’s primary message…
eBay Email Review: Does It Deliver the Personalized Experience Promised in the Subject Line?
…adquartered in San Jose, California, eBay, Inc., runs commerce platforms that connect buyers and sellers from around the world. The eBay platforms include the online marketplace at eBay.com, eBay mobile apps, and the StubHub online ticket platform. These platforms help sellers organize and offer their products, thus enabling customers to find them and buy them. In addition, the platforms allow users to buy, sell, and pay for products through…
FulcrumTech Helps Clients Achieve Outstanding Email-Marketing Results with Automation and Real-Time Testing and Optimization
…develop, and implement online-marketing programs that produce digital marketing return on investment (ROI). FulcrumTech specializes in increasing email ROI for companies of all types and sizes, from small business to industry. FulcrumTech was founded in 2004 by Mitch Lapides, a senior technology-product executive with more than 20 years of experience in turning around or building multiple online publishing and web-based businesses. For more…
Holiday Email Teasers—3 Tips for Driving Holiday E-Commerce Sales
…(Thanksgiving Day through Cyber Monday). On Black Friday, U.S. e-commerce revenue hit a record $3.34 billion, a year-over-year growth rate of 21.6%. This year, Cyber Monday also hit a new record high: $3.45 billion was spent online, which was 12.1% more than in 2015. Cyber Monday mobile sales totaled $1.07 billion, a 34% increase over last year. As far as online Cyber Week incentives, the discount rate went up only slightly over last year,…