Gilt Groupe Email: Does It Glitter or Is It Fool's Gold?
…gic and design perspective, the organization of this welcome email is backwards. The clarity of this message suffers from the same challenge. The focus of the email is split between two strong and competing calls to action: “Shop Now” and “Invite Friends.” The offer is a good one for the target audience of designer fashion shoppers – members will get $25 if the friends they invite become members and make a purchase. But there’s no sense of…
Overstock.com Email Review: Is It One of Your Favorites?
…electronics, apparel, jewelry, health and beauty items, food, books, DVDs, video games, and sporting goods. With approximately 1,800 employees, Overstock.com sells products through its Websites, including www.overstock.com, www.o.co, and www.o.biz. The company typically ships between 2,000 and 5,000 packages per day and as many as 10,000 packages during peak shopping periods. In 2016, Overstock.com reported sales and revenue of $1.8 billion….
eBags Email Review: Is It in the Bag for Getting the Click?
…ts multiple opportunities to convert throughout the entire email. The first and primary call-to-action button would stand out more if it had been made a different color than the “extra 20% off” offer above it. The wording – “Shop Now” – is descriptive; however, including a benefit, such as “Shop Now & Save,” may help motivate even more clicks. In addition, multiple calls to action are also conveniently included under each bag/brand…
The Best Investment during an Economic Downturn
…have provided at least one company with permission to communicate with them through email. (2008 Channel Preference Survey, Exact Target, 2008) Eighty-three percent (83%) of survey consumers have made a purchase online, with online shopping widely adopted across all age groups (2008 Channel Preference Survey, Exact Target, 2008) Sixty-five percent (65%) of those surveyed (>1,500 people who own a cell phone) have made a purchase as a result of…
Some of the Latest Email Stats, Studies, and Strategies to Help You Boost Email Engagement
…o increase to more than 3.0 billion in 2020. Email volume is also expected to increase by 4.6% annually over the next four years, with more than 257.7 billion business and consumer emails sent and received daily by the end of 2020. Use of mobile email is also predicted to continue to grow, with 65% of worldwide users accessing their email via a mobile device. We found further support of these trends of increasing email usage and volume of emails…
Amazon Email Review: Is this Cyber Monday series the real deal?
…that recipients need to enter the promo code “CYBERMON” at checkout to get their discount. But then there are two additional calls to action below the products: “ONE-DAY Cyber Monday Deals” and “Shop All Sales & Deals.” So how are the one-day deals different from the ones described above, and when do all of them expire? In this case, these additional calls to action weaken the primary call to action,…