7 Best Practices for Email Retargeting Campaign Success
…be: The click-through rates for retargeted marketing ads (0.7%) is 10 times that of typical display ads (0.07%). Website visitors are 70% more likely to convert on website when retargeted with online ads. An estimated 72% of online shoppers abandon their carts before completing a purchase, and, typically, only 8% will return and make a purchase. Thanks to retargeting, the percentage of cart abandoners who return and convert increases to 26%….
Use These 3 Triggered Email Campaigns to Drive More E-Commerce Sales
…3 email campaigns, you can make the most of subscribers’ heightened interest in your products. By setting up email triggers based on such consumer behaviors as signing up to receive your emails, leaving a product in an online shopping cart, or purchasing a product, you can craft and automate email campaigns to help take consumers through your sales funnel based on where they are in their customer journey. Triggered Campaigns Generate…
FulcrumTech Wins Marketer Quarterly Email Marketing Award 2015
…er Quarterly is one of the fastest-growing marketing publications in the world, reaching marketing professionals around the world. The Marketer Quarterly publishes each quarter in partnership with The Relevancy Group (http://www.relevancygroup.com/) and features market research, interviews with leading brands, industry trends, case studies, and useful industry benchmarks. Register for a free subscription to The Marketer Quarterly at…
FulcrumTech Partners with Lyris™ to Help Clients Maximize Email Marketing Return-on-Investment
…oduct executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net. About Lyris, Inc. Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify…
Use Social Networking to Jump-Start Your List-Building Efforts
…Our client, the leading healthcare publishing firm F. A. Davis, was looking for ways to extend its current educational market beyond students and schools. FulcrumTech worked with F. A. Davis to conceptualize a comprehensive online business strategy, focusing on physical therapists, to achieve this goal. The result, DavisPTnetwork is a combination of social networking, online continuing education, and a number of other complementary offerings….
8 Ways to Get the Most Out of Your 2017 Holiday Email Campaigns
…ts, followed by social media (41%) and search engine optimization (20%) Of the 66% of respondents who consider email the most effective channel, 59% are anticipating an even better 2017 holiday season than in previous years. Online–Shopping Insights From the 2016 Holiday Season As you develop an email-marketing strategy for the upcoming holiday season, consider the following 2016 holiday online–shopping behaviors reported by comScore e-Commerce:…