DoggieFood Email: Is It as Doggone Good as It Could Be?
…fully read this email, they’ll find that there are some good offers. In addition to free shipping on orders over $49 announced at the top, coupon codes to get 5%, 10%, and 15% off orders are also included in the “Shop & Save on Our Already Low Prices” section. More Credibility and a Greater Sense of Urgency Needed The only sense of urgency is buried in the tiny typeface in the lower section of this email about Facebook….
Drugstore.com Email: Shows What It Takes to Deliver a Healthy Nurturing Campaign
…e.com Email Grade: A Subject Line 5 Preview Pane 5 Eye Path 5 Clarity of Message 5 Call to Action 4 Offer 5 Credibility 5 Sense of Urgency 5 January 18, 2013 — Company Overview Drugstore.com (http://www.drugstore.com/) is an online retailer of name-brand and private-label health and beauty products, personal-care items, over-the-counter pharmaceuticals, and household goods. As the result of a partnership with GNC Corporation, drugstore.com also…
FulcrumTech Hosts a New NFAIS Webinar Series: "Successful Strategies for Email and Social-Media Marketing"
…oduct executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net. About NFAIS The National Federation of Advanced Information Services (NFAIS) is a global, non-profit membership organization serving all those who create, aggregate, organize, and otherwise provide ease…
FulcrumTech-Designed Email Newsletter for Virtua Is a 2011 Web Health Awards Winner
…oduct executive with more than 20 years of experience in strategic planning, marketing, IT management, software product development, and content licensing and product management. For more information about FulcrumTech, visit www.fulcrumtech.net. About Virtua Virtua is a comprehensive multi-hospital healthcare system headquartered in Marlton, NJ. Its mission is to deliver a world-class patient experience through its programs of excellence in…
FulcrumTech President Mitch Lapides Presents the 5 Secrets to Successful Email-Marketing Campaigns
…ttps://www.gpseg.org/MeetingSignUp.aspx?id=4002. About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides,…
zulily Email Review: Does it close the deal?
…e,” but it comes off as contradictory to the subject line. Weak Preview Pane and Boring Eye Path The preview pane without images is weak. No alternative text is used for the primary image of the wallet that was browsed online and mentioned in the subject line. Although product labels are located below the other images, recipients must scroll past the enormous blank spaces to read a series of vague product descriptions (e.g., “Oilily…