E-commerce Email Marketing — 8 Campaigns You Should Be Doing
…p “seal the deal.” Product Review Campaigns – Use these emails to precipitate customer reviews and boost your brand credibility. Product reviews and testimonials can have a huge positive impact on the response of online shoppers, as well as on your website’s search engine rankings. One study, for example, showed that products with reviews had a 12.5% higher conversion rate compared to those without. And products with more than…
Email-Marketing List Segmentation—Give a Lift to Your ROI With These 5 Best Practices
…to consumers 65 years or older. In addition, millennials were more receptive to sharing their personal information with companies and more interested in receiving email campaigns that provide welcome offers and discounts for online abandoned shopping carts. Email Segments Can Be Based on All Kinds of Data Segmentation of email lists can be based on all kinds of data, virtually providing an unlimited number of possible ways to segment your email…
The Melting Pot Email Review: Is It Effective, or Does It Leave a Lot to Be Desired?
…ng. The last line before the call to action says: “No online reservations accepted 2/14. Please call 215-343-0895” In addition to omitting the period at the end of the last sentence, it’s unclear whether no online reservations are accepted “on” or “for” February 14. Typically, The Melting Pot does book tables online. Weak Call to Action and Congruency Lacking Between Subject Line and Email Although the…
Email-Marketing Optimization—7 Tips for Targeting Millennials
…s their preferred channel to connect with brands, according to recent surveys by both Adobe (58%) and Adestra, (75%). Here are some additional stats and studies that explain who millennials are and how email influences their shopping behavior today: There are more than 80 million millennials, representing about 25% of the entire U.S. population. Spending by millennials is projected to hit $1.4 trillion annually in the United States by 2020 and…
TOMS Shoes Promotional Email: TOMS Steps Up with a Responsive Email Design
…the email factors that we use to evaluate emails were all top-notch in this promotional email from TOMS. The eye paths in both the full screen and mobile versions are highly effective, with the calls to action — “SHOP WOMEN’S” and “SHOP MEN’S” — prominent, well placed, and clear. TOMS’ mission, message, and offer are also clear. In addition to product shots, the email also includes an image…
Rue La La Email: A Welcome Combination of Style and Substance
…’s email message are very strong. Starting at the Rue La La logo, the reader’s eye is effectively led to the fun headline “Hello, Style!” positioned next to a stylish young couple, to a few tips for members before they start shopping, and finally to a prominent primary call to action: “Now Start Shopping.” In addition, the $10 credit incentive to “invite your friends” is presented as a secondary call to action, as it should be in a welcome…