Email Analytics: Email-Marketing Analytics That Matter
…etrics. If you feel overwhelmed with organizing and analyzing your email campaign metrics, FulcrumTech created an email analytics dashboard, called IntelliSents, that does all of the heavy lifting for you. IntelliSents is an online email analytics platform that presents email performance and deliverability trends over time of more than 25 of the most important email-marketing metrics, including open, click-through, bounce, and unsubscribe rates….
Who Won the Digital Marketing Race of Election 2012?
…rs tried to convince others in social media to vote for their favorite presidential candidate. A Huge Gap in Online Display Ad Impressions Business Insider shared further evidence of the overwhelming success of Obama’s online campaign. In a study released by comScore, there was a huge gap in online display ad impressions between the two candidates. Using Data to Make Nontraditional Decisions for Ad Spending Using the incredible stores of…
The Key to Subject Line Success: Testing, Not Guessing
…are trending in relation to your email message. For example, Google’s AdWords Keyword Tool is one way to find words and phrases related to your subject line topic, as well as to see how frequently they are searched for online. Plus, you can also test upper-case letters, punctuation, and symbols, which marketers often incorporate in subject lines to capture their subscribers’ attention. An Experian Marketing Services’ 2012 study…
9 Ways to Make the Most of Your Welcome Emails
…ails: Make a Great First Impression Too often businesses and organizations send plain text welcome messages that are not consistent in look and tone with the rest of their email campaign. This is the beginning of your online relationship so take the opportunity to not only make a great first impression, but also build brand identity. You can do this with an HTML-formatted message that includes your logo and similar graphics that will be…
10 Best-Practice Tips for Optimizing Your Abandoned-Cart Recovery Emails
Looking to minimize your company’s revenue losses due to abandoned online shopping carts? Here are some great tips for optimizing your shopping-cart recovery emails. The average online shopping-cart abandonment rate is more than 68%, according to research done by Baymard Institute. As this study indicates, shopping-cart abandonment results in a huge amount of lost revenue for online retailers. The good news is that at least 75% of cart…
How to Optimize Your Welcome Emails for a Big Boost in Revenue
…t was the right choice for them. We also used the series to show consumers how easy the product was to customize and scale as their lifestyles changed. At the end of the series, we offered users a discount toward their first online purchase. Upon implementing the new welcome series: Unique open rates for each of the three emails were 61.9%, 40.5%, and 35.7%, respectively. Click-to-open rates for the three emails were 33.2%, 15.9%, and 22.9%,…