Kohl’s Email Review: Is this birthday email something to celebrate?
…s store opened in 1962 in Brookfield, Wisconsin. Generating sales of more than $19 billion annually, Kohl’s currently operates nearly 1,200 stores across 49 states. In addition, the company launched its website — Kohls.com — in 2001, offering customers the opportunity to shop online for an expanded selection of the company’s merchandise. Subject Line Makes the Recipient Feel Special This birthday email was sent to a Kohl’s…
6 Tips to Drive Customer Engagement With Email Marketing
…Email-marketing engagement also impacts your email deliverability, determining if your emails will actually land in subscribers’ inboxes. To measure email engagement, Internet service providers (ISPs) — such as Gmail, Yahoo, Comcast, AOL, and Outlook.com — use custom algorithms. The following are some of the major email engagement metrics used in those ISP algorithms. You can also use these key performance indicators (KPIs) to let you know…
7 Best Practices for Email Retargeting Campaign Success
…h a welcome email series. Another automated email series that’s useful in retargeting is an abandoned-cart recovery email campaign, which targets subscribers who placed items in an online shopping cart but didn’t complete the purchase. Combined with remarketing email data, automated drip email campaigns are a highly effective way to nurture prospects, build customer relationships, and increase sales. Personalize your email…
eBay Email Review: Does It Deliver the Personalized Experience Promised in the Subject Line?
…ding to the eBay website, the company currently has 171 million active buyers and 1 billion live listings. Subject Line and Preheader Set Up Recipients for a Personalized Experience “Attention all Karens! We have deals coming your way” This was the subject line in a promotional email sent by eBay to a recipient who was not an eBay customer and unsure how she got on the company’s email list. The subject line was paired with the…
What’s Kinetic Email and Why Should You Use It?
…’t render poorly for a specific email client. Kinetic content may be hidden, for example, or a simpler, static layout may be displayed as a fallback design for a carousel or animation. Click here for Freshinbox’s comprehensive list of kinetic email CSS support among major email clients (e.g., Gmail and Outlook), as well as client-specific quirks and how to deal with them. Is Kinetic Email Design Right for Your Brand? Kinetic design…
New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting Emails to Gmail Subscribers?
…use the new Gmail inbox? If they do, there likely will be an impact on marketers. But only time will tell. For you Gmail users out there who’ve already given the new Gmail inbox a try, do you like the new tabs? What kind of impact, if any, do you think it will have for marketers? OTHER ARTICLES YOU MIGHT LIKE How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROI Microsoft Launches the New Email Service Outlook.com –…