New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting Emails to Gmail Subscribers?
Google’s Gmail recently rolled out a new tabbed inbox interface that automatically categorizes emails into five different folders. Will it have a substantial impact on the way users read emails and, subsequently, marketers’ ability to reach prospects and customers? It’s too early to definitively answer that question, but here we take a look at the new inbox and its potential effect on email-marketing campaigns. Gmail’s…
Facebook's New Messages – How Will It Impact Your Email-Marketing Program?
There’s been quite a bit of fanfare surrounding Facebook’s recent announcement about its new integrated messaging system. Although Facebook’s CEO Mark Zuckerberg emphasized, “This is not an email killer,” there are some interesting potential implications of Facebook’s new platform for email marketers. What Exactly Is Facebook’s New Messages? According to various presentations, videos, and Facebook’s own blog, the new Messages platform will…
What Can an Unsubscribe Landing Page Do for Your Email Program?
It’s inevitable – people will from time to time decide to unsubscribe from even the best email-marketing programs. Your company likely complies with the Federal Trade Commission’s CAN-SPAM unsubscribe requirements, such as including an unsubscribe button at the bottom of all emails and processing unsubscribes within 10 days. But are you taking advantage of the unsubscribe process to find out more about your subscribers’ needs? Here we discuss…
Email List Management and Distribution
…any of these challenges? • Declining email open rates • Subscribers saying they’re not getting your emails • Emails that bounce back • Poor or declining response to email promotions You may have an email deliverability problem! There are many potential causes to these problems. There are also many strategies, tools, and best practices that can be used to solve them. FulcrumTech has the solutions. Click here to contactus…
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Name:* Email Address:* Phone Number: Website: Inquiry Type: — SELECT — Email newsletters Email campaign management Promotional emails Email distribution tools Email deliverability IntelliSents Preference center ROI Goalsetter SMS/Text campaigns Training and seminars Booking Mitch Other (please describe) Company: Message: Yes! Send me FulcrumTech’s monthly newsletter, full of relevant content developed by our email-marketing gurus. Send me…
FulcrumTech’s Powerful, Cost-Effective Email Distribution Tool
…approved distributor for Lyris HQ—a comprehensive ESP that ranks among the best on the market today. Lyris HQ—integrated email marketing, web analytics, and search marketing Some of the key Lyris HQ features include: • High deliverability and email reputation • Search engine marketing (SEM) management • Automated opt-in (double or single) • Integrated Web and email analytics • Customizable email templates • SalesForce.com integration •…