CAN-SPAM ACT Updates for 2008
The CAN-SPAM Act of 2003 (a Federal law) establishes the requirements (and penalties) for those who send commercial email. You can access an overview at the Federal Trade Commission Web site. An important update was just released, which is to go into effect on July 7, 2008. A great summary of the new interpretations can be found at Pepper Hamilton’s Web site. The key updates include clarifcations of the following: Who is a commercial…
Ask the Obvious with Your Email Preference Center
If you’ve read much on our FulcrumTech site, you undoubtedly know that we are constantly talking about the importance of knowing your audience. Knowing your subscribers and then consistently sending relevant content is your key to driving your open rates, click-through rates, and conversions to higher levels. Using an email preference center is part of the key to knowing your audience because this is where they can tell you a little more…
Ever Heard of the Active Unique Open Rate?
When it comes to email marketing, you’ve probably heard of a unique open rate or total open rate. But another interesting metric to track is your active unique open rate—the number of opens by the active members of your list. It gives you a better picture of the extent – month to month – that you’re meeting your subscribers’ interests. To understand all of these metrics, let’s quickly review the standard ones we’ve been using:…
What Time of Day Should You Send Your Email Campaigns?
What’s the best time of day to send emails? The answer to this often-debated question is not so simple: it depends. It depends on the demographics of your particular audience and their email reading habits. Optimally, you want to have your email near the top of the list when your recipients open their inboxes. You also hope that when they see your email they’ll have the time to devote to opening, reading, and acting on your marketing message….
9 Ways to Make the Most of Your Welcome Emails
Welcome Messages — the email sent after recipients opt-in and give you permission to send them emails — provide a great opportunity to communicate your marketing message to a highly-engaged audience. According to MarketingSherpa studies, open and click-through rates are highest during the first month of new email opt-ins, with Welcome Messages topping the list of the most frequently opened emails. These rates typically continue to decrease…
What You Need to Know About the CAN-SPAM Act
If you use email in your business, you need to know the many requirements of the CAN-SPAM Act of 2003. The penalties for not complying with it are high – as much as $16,000 per email sent. That’s a hefty fine! I’ve put together this quick post to help you be aware of some of the key requirements. The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act was first passed in 2003. Additional clarifications to the law…