Email Analytics: Email-Marketing Analytics That Matter
…mail campaign metrics, FulcrumTech created an email analytics dashboard, called IntelliSents, that does all of the heavy lifting for you. IntelliSents is an online email analytics platform that presents email performance and deliverability trends over time of more than 25 of the most important email-marketing metrics, including open, click-through, bounce, and unsubscribe rates. This is the same tool we use to help identify opportunities to…
The War Against Graymail — How Will It Affect Your Email-Marketing Efforts?
…ping your emails more front and center with your target audience. Need help optimizing your email-marketing strategy? Email us or give us a call at 215-489-9336 and the email-marketing experts at FulcrumTech will get you started today. OTHER ARTICLES YOU MIGHT LIKE What You Need to Know About the CAN-SPAM Act Email Authentication — Key to Getting Your Emails Delivered Email Deliverability — What You Need to Know about Getting Your Emails to the…
Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
…l result in bounces or land their messages in recipients’ spam folders. If the technology is applied in the right way and the email follows the best practices of email marketing, however, adding video should not affect email deliverability. The following are three options for ways to integrate video into emails: Create a thumbnail image in your email that links to Web video. A simple and popular solution to integrating video in email involves…
FulcrumTech Partners with Lyris™ to Help Clients Maximize Email Marketing Return-on-Investment
…lcrumTech Founder and President Mitch Lapides, his firm needed a best-of-class solution to provide clients with diverse online marketing capabilities. These capabilities included robust email marketing functionality for high deliverability, customizable email creative, audience segmentation and rich Application Program Interface (API) capabilities to integrate with Salesforce.com. A powerful e-mail analytics engine was also important to feed…
18 Ways to Build a Bigger, Better List
…target audience. Tip #18: Periodically review your list for inactive users and don’t be afraid to cull them from the list. In addition to increasing the list quality, this will also have a positive impact on your email deliverability. OTHER ARTICLES YOU MIGHT LIKE Should I rent an email list? What you need to know before renting a list… Look in the Mirror When Building Your Email List 9 Tips for Building a High-Quality Email List…
Email List Segmentation: 5 Ways to Boost Your ROI
…Tech clients. In addition, studies by Jupiter Research have shown that segmenting can bring in up to 10 times more revenue compared to when all subscribers on a list get sent the same message. Segmentation can also help your deliverability. People are much more likely to open and click-through emails that have relevant information. Plus, they are less likely to get annoyed and mark your emails as spam. And the good news is that the technology…