How to Get the Most Out of Your Transactional Emails
…sending transactional emails. Are you getting optimal performance results from sending transactional emails? Are you confident that your transactional email provider is the best transactional email service in terms of email deliverability and meeting all your transactional mail needs? Contact the team of experts at FulcrumTech, and we’ll help you implement best practices to get the most out of all your email-marketing campaigns. Other…
Zillow Email Review: Could This Nurturing Email Be More Effective?
…ful information are a great way for companies to stay top of mind and build trust with subscribers until they are ready to purchase. By more clearly representing the value of the email contents (e.g., videos of DIY home projects) — from the subject line, to the preview pane, to the email copy and calls to action — this email likely would have garnered more opens and clicks. Plus, higher list engagement can also have a positive impact on email…
4 Email-Marketing Predictions for 2017
…ll reach a whole new level over the next year. Marketers are realizing that it’s the key to cost-effectively managing communications based on subscriber engagement. It’s also a key tool to help pound down ongoing deliverability issues for those who have them.In 2017, we’ll likely see more and more marketers crafting and sending email messages in response to, and tailored to, such data as products searched for or previously…
An Analytical Look at Email-Engagement Series of Top E-Commerce Companies
…ime to take advantage of the piqued interest by fostering the new customer relationship with emails that educate, nurture, and provide motivation to purchase. And as this study of top e-commerce companies demonstrates, email deliverability is something that needs to be closely and continuously monitored. If your emails aren’t getting into the inbox, your subscribers can’t respond to your email campaigns—and, thus, your emails…
Personalize Your Email Subject Lines to Get More Opens and Clicks
…lines. Will personalization work for your audience? Test different types of personalization to find out! A bonus: The increased engagement metrics you achieve by personalizing your subject lines may even help with your email deliverability. But be sure that your personalization strategy doesn’t cross the line and come off as “creepy” to your subscribers. For example, 13% of respondents to an Adobe survey reported that too much…
5 Most Common Mistakes Marketers Make in their Email Campaigns
…our unsubscribe rates and spam complaints. You don’t want to overmail and have subscribers begin to ignore your emails, unsubscribe, mark your emails as spam, and ultimately hurt your brand’s reputation and email deliverability. Setting up optimization tests is the best way to determine your send frequency sweet spot. At FulcrumTech, we recently ran a frequency test for a publishing client. We sent the same email to the same list of…