Canada’s Anti-Spam Legislation (CASL) Is Looming – Here’s What You Need to Know
…CASL goes into effect, so here are some important steps your organization can take to help ensure compliance with it. Note that this list includes best practices that many organizations already have in place to help optimize deliverability and results for their permission-based email campaigns. Update your opt-in process. For example, eliminate prechecked boxes that are not compliant with the level of consent required by CASL. Plus, use a double…
Your Email List Is 80% Dead!
…to reengage regularly to keep your list in good shape. Should you purge your inactive subscribers? There’s always a question about whether you should purge those inactive names. First, removing inactives will help with your deliverability, as an increasing number of Internet service providers (ISPs) are measuring engagement and using that to folder or block unwanted email. But there is some research out there that suggests that purging all…
MEASURE IT: Email-Marketing Analytics and Reporting
…ultivariable testing (also known as multivariate testing). Email deliverability services Your emails may be really great. But if they don’t reach your audience, it doesn’t matter how good they are. That’s where FulcrumTech’s deliverability assessment comes in. We can help you find out if your emails are getting through. Then, we’ll help you to improve your delivery rate for better overall email marketing results. Learn more about deliverability…
Create Effective Email Marketing Strategies
…top reason why subscribers both unsubscribe and mark their emails as spam. Although you don’t want to miss an opportunity of increasing your sales and revenue by sending too few emails, you also don’t want to hurt your email deliverability by getting too many emails marked as spam. How can you determine the “sweet spot” for both your email marketing send frequency and cadence? Here are two articles to help you do just that: “Email Send…
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI
…ust, and enhance your brand. According to a 2012 study by Silverpop, one-third of U.S. online retailers fail to send a welcome email. This is your chance to have the recipient white-list your email as well as to improve your deliverability and stand out from your competition! Educational Emails — These types of emails should help solve a problem or answer questions that an organization’s subscribers may have. A good opportunity to send…
Email Marketing Best Practices – Unsubscribing Do’s and Dont’s
…oo long, and causes frustration, you’ll leave prospects and customers with negative feelings about your organization. Plus, they’ll be much more likely to mark your email as spam, which can negatively impact your deliverability and, ultimately, return on investment (ROI). Here we share some quick unsubscribe do’s and don’ts to help you comply with CAN-SPAM requirements and avoid annoying subscribers during the unsubscribe…