Some of the Latest Email Stats, Studies, and Strategies to Help You Boost Email Engagement
Some of the Latest Email Stats, Studies, and Strategies to Help You Boost Email Engagement Email engagement is one of the most important factors that affects deliverability. Are you interested in what’s driving fantastic email engagement for others? Here are some of the latest email-marketing studies and statistics that speak to how email is used by marketers today. And we’ve included some specific engagement-boosting strategies…
13 Winning Email Newsletter Best Practices
…And as we discussed in a previous NewsLever feature, engagement plays a big role in email delivery. So, keeping your email subscribers interested and engaged with your high-quality content will likely help improve your email deliverability. Deliver personalized content. As we’ve discussed in a previous NewsLever article, personalization pays off. Go beyond using a subscriber’s name in the subject line and newsletter content by…
E-commerce Email Marketing — 8 Campaigns You Should Be Doing
…pically include 60% inactive subscribers, with about 25% of subscribers becoming inactive each year?Reengagement campaigns are a great way to recapture the interest (and likely revenue) from an inactive group of subscribers. Deliverability is another good reason to implement reengagement campaigns, because a highly inactive list can have a negative impact on your email deliverability. The strategy of an effective reengagement campaign includes:…
How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks
…lasting out the same email message to all subscribers on your list — you’ll find that your email engagement (e.g., opens and clicks) will increase. In addition, higher subscriber engagement will help improve your email deliverability. And with high email engagement and deliverability, you can increase the frequency of your email sends, which often drives up revenue. The following are a few statistics that indicate how much of an impact…
4 Critical Steps to Make Sense of Your Drip Campaign Data
…vious emails, and so on. If you’re trying to improve open rates, you can certainly try all kinds of testing, but you may quickly discover the importance of tracking your opens by domain. And, if you’ve ever had a deliverability problem, this is something you’ll also want to add to your dashboard. For example, suppose you have a lot of Yahoo email addresses. You should see at least some opening, but in the below trend graph,…
Should I rent an email list? What you need to know before renting a list…
…through. The more the recipients mark emails from the broker as “junk” or “spam,” the more likely the list broker’s email reputation will go down. That further exacerbates the issues surrounding deliverability. Poor email reputation means poor deliverability – As indicated by the above reasons, a poor performing list will have more than its fair share of “mark as spam” complaints, “mark as…