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Data-Driven Email Marketing—Key Metrics You Should Be Tracking

…s over time of more than 25 of the most critical email-marketing data points, including the number of emails and campaigns sent, as well as open, click-through, bounce, and unsubscribe rates. In addition, IntelliSents’ email deliverability dashboards display essential inbox deliverability metrics that promptly detect any issues that you are encountering. There’s also a conversions dashboard that ties your email analytics to specific conversion…

Deliverability Survey3

…We’re sad to hear this wasn’t a helpful tool for you. If you have any feedback on how to improve this resource for others we’d love to hear it! Yes! Send me FulcrumTech’s monthly newsletter, full of relevant content developed by our email-marketing gurus. Send me announcements about new content, upcoming webinars, and service offerings. Name This field is for validation purposes and should be left unchanged. Submit…

5 Great Email-Marketing Lessons from MarketingSherpa

…t whether they’re making it into the regular inbox versus junk mail. And, if you’re having serious problems, contact a professional email-marketing agency, such as FulcrumTech, for assistance in uncovering and addressing any deliverability problems. Remember, even a 1% improvement in your deliverability could have a significant impact on your return on investment over a 12-month period. Keep in mind text emails can outperform a designed version….

How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask

…with multiple email service providers. Each has its strengths and weaknesses. The more your consultant knows, the better he or she can guide you towards the right one. Also, when it comes to testing emails and ensuring high deliverability (or solving big deliverability problems), your vendor should be able to speak about some of the tools he or she uses to address such challenges. The Bottom Line—Results! Everything noted in this article…

9 Ways Email Marketing Is More Than Constant Contact

…emails getting to the intended recipients. If you haven’t checked, be sure to watch your bounces by domain, as well as opens by domain. Either could uncover a potential problem. Feel free to contact us about our Email Deliverability Essentials if you suspect any deliverability problems. We’ve helped many email marketers out of hot water. Going beyond the items above, you may also consider automating the integration with your…

6 Tips to Drive Customer Engagement With Email Marketing

…ur case studies to see some examples of FulcrumTech client success stories!) Contact us to find ways to improve both your email engagement metrics and email-marketing return on investment. Other Articles You Might Like Email Deliverability — What Really Determines Inbox Engagement? The Most Important Data Needed to Drive Email Subscriber Engagement and Conversions How to Optimize Email Deliverability for Your Gmail Users The Best Email-Marketing…

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