Email Campaign Metrics—What They Really Mean When It Comes to Measuring Your Email-Marketing Success
…ibers’ inboxes. Instead, they may be blocked by spam filters or sent to your subscribers’ spam folders. That’s where email deliverability comes in. As we pointed out in the FulcrumTech article, “Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox,” deliverability measures whether your email campaigns actually get into your subscribers’ inboxes. And that’s why email…
We Specialize In Getting Your Email Delivered
…gh, conversion and, ultimately, your ROI. The first step to understanding how to solve your email delivery issues is to uncover the source of the problems. FulcrumTech offers two packages that can help you improve your email deliverability. What You Get with Email Deliverability Essentials Delivered in as little as 24 hours, this high-level review looks at all of the email deliverability factors. We assess how effectively your current email…
Deliverability Survey2
…We know, there is never enough time in the day to get everything done. But, once you read through the guide, we’re confident you’ll get some great insights into how to correct your deliverability issues. Download The Deliverability Guide…
Email Authentication – Key to Getting Your Emails Delivered
…#8217;s mail server). Similarly, Outlook.com uses the phrase “on behalf of” and Gmail uses “via” to indicate that an email’s sending domain hasn’t been authenticated. To get the best email deliverability rates, you should be implementing every email authentication standard available. Keep in mind that not all ISPs use the same email authentication tools. If you’re looking for ways to improve your email…
7 Tips to Keep Your Email Campaigns Out of the Spam Folder
…t in an email are both factors that can contribute to your emails being flagged as spam. For example, including at least two lines of text for every graphic in your email is considered a good practice. 7. Track your campaign deliverability rates. This metric is a key indication of whether your email campaigns are making it into your subscribers’ inboxes. If your deliverability rates are low, begin by evaluating such technical specifics as…
Deliverability Survey
…We’re so glad to hear that you found this deliverability guide helpful! You may also like these resources:…