21 of the Newest, Coolest Email-Marketing Tools for Driving Sales
…act us – we resell some of them and just may be able to save you money! AudiencePoint – Pinpointing the best time to send emails to each of your subscribers is an important way to improve open, click-through, conversion, and deliverability rates. AudiencePoint is a tool that helps marketers optimize email send times by leveraging proprietary algorithms, along with subscriber profiles based on engagement with emails in their inboxes. Working with…
FulcrumTech Introduces IntelliSents™—An Innovative Online Email Analytics Platform for Real-time Data Visualization
…k-through, bounce and unsubscribe rates. Users can also drill down to see underlying data by campaign or segments and use customized filters for even more detailed performance analyses. In addition, IntelliSents’ email deliverability dashboards display essential inbox deliverability metrics that can help promptly detect any issues encountered in getting through the Internet service providers (e.g., Gmail, Yahoo!, and AOL). There is also a…
Choosing the Right Email Service Provider (ESP)
…how much better they could do with the right toolset. As you evaluate your current email service provider (ESP) – and possibly search for a new one – here are some important questions you should be asking: Email Deliverability – Is your email service provider reliably getting your emails into the inboxes of intended recipients? Do they have a team that is dedicated to ensuring the emails sent from your system are getting…
7 Tips to Keep Subscribers From Marking Your Emails as Spam
…lowing links for more tips about optimizing your email frequency and cadence: “Email Send Frequency—What’s Your ROI Sweet Spot?“ “Email Cadence Is the Key to Campaign Success“ How are your email deliverability rates? And how many subscribers either mark your emails as spam or unsubscribe each month? If you think that there’s room for improvement, FulcrumTech can help. We specialize in getting our…
10 Tips for Creating Email Content That Captures Attention and Engages Subscribers
How do you create attention-grabbing emails that cut through your subscribers’ inbox clutter, improve deliverability, and send your ROI soaring, as well as increase email campaign opens, clicks, and conversions? Here are some of our favorite tips and tricks. It’s Tough to Capture the Attention of Today’s Email Subscribers! The following are some studies and statistics that demonstrate why it’s so challenging today to develop email campaigns…
6 Super Ways to Keep Your Subscribers Engaged and Happy
…sed frequency gets them engaged. Be careful, though, not to conduct such a test with too big of a test group – the resulting repeated lack of engagement or possible increase in spam complaints might have a negative impact on deliverability across your entire list. Optimize with mobile in mind. As we highlight in this month’s blog, mobile email conversions are rapidly rising, while using responsive design helps drive email conversions by…