General Data Protection Regulation (GDPR)—Does Your Company Need to Be Ready for the EU’s New Data Privacy Law?
…ill be compelled to send more targeted and relevant content to prospects and customers who really want to receive that content. This is an email-marketing best practice that will help to increase subscriber engagement, email deliverability, and overall campaign performance results. Got questions about how to implement email-marketing best practices that comply with spam regulation and personal-data protection laws? FulcrumTech can help. Contact…
Active versus Inactive Users: Who's On Your Email List?
…t? This is an important metric to be aware of for two major reasons: It’s a good gauge as to whether your message and content are maintaining the interest of your audience. A high number of inactive users can hurt your email deliverability. Repeatedly sending to people who don’t open your emails can result in a lower email reputation score from the ISPs and, subsequently, decrease inbox delivery rates. I’ve provided below an example of a…
How to Get Around the Outlook Junk Filters
…tical. I will also add the importance of tracking the email reputation score (see http://www.senderscore.org), which is another important factor in getting your emails through the filters. OTHER ARTICLES YOU MIGHT LIKE Email Deliverability — What You Need to Know about Getting Your Emails to the Inbox 7 Key Strategies for Avoiding the Gmail Spam Filter Email Authentication — Key to Getting Your Emails Delivered Microsoft Launches the…
How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROI
…boxes? As a marketer, have you encountered issues due to auto-filtering? Please share with us your experiences and advice on this topic! OTHER ARTICLES YOU MIGHT LIKE 7 Key Strategies for Avoiding the Gmail Spam Filter Email Deliverability — What You Need to Know about Getting Your Emails to the Inbox Email-Marketing Strategy Checklist for 2013 The War Against Graymail — How Will It Affect Your Email-Marketing Efforts? What You Need to Know…
5 Steps for Re-Engaging the Inactive Users on Your Email List
…m. If you look at the open and click-through rates of your active users only, you get a more accurate picture of the response to your email promotions. A high number of inactive users can have a negative impact on your email deliverability. For example, repeatedly sending to people who don’t open your emails can result in lower email reputation scores from the ISPs, thus, decreasing inbox delivery rates. Take Action to Lower the Number of…
Google’s New Inbox App — What It Means for Email Marketers
…currently using it, we’d love to hear about your experiences in the comments section below. OTHER ARTICLES YOU MIGHT LIKE What Do Gmail Image Display Changes Mean for Email Marketing? How to Minimize the Impact of Email Auto-Filters on Your Email-Marketing ROIy New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting Emails to Gmail Subscribers? Email Deliverability — How to Identify a Problem You May Not Know You Have…