Resources: Get the Click

The user experience for this promotional email sent by HOW DesignCasts is off to a very bad start with a subject line that reads “tbd.” This is a great example of why every part of the email needs to be proofread before hitting send. Because once it’s sent, it’s sent.

This email sent by CVS/pharmacy is a great example of a trigger email. See why it got a grade of “A” in FulcrumTech’s email review.

Is this promotional email from Shutterfly picture perfect? Find out in FulcrumTech’s email review.

“Follow us on Pinterest!” exclaims the subject line of this promotional email, which was sent to a Bed Bath & Beyond shopper who subscribed to receive the store’s emails. This subject line is highly effective given the current popularity of Pinterest — a social networking website that features “pinboards” where followers can organize and share photographs of their favorite things.

This promotional email from Pet Supplies Plus starts off strong but loses momentum along the way. See where it takes a wrong turn in FulcrumTech’s email review.

The primary goal of this email sent by the Doylestown, PA-based car dealership Thompson Toyota is to build the company’s Facebook fan base. Sent to customers, the email starts off with a strong subject line that is likely to drive a high open rate, especially among Facebook users: “Like Us on Facebook for a Chance to Win.” Recipients don’t know what they may win, but given that it’s sent from a car dealership, their curiosity is likely piqued. Could it be a car?