Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success
…romote specials available exclusively through Facebook, such as: contests coupons white papers discounts free shipping. Step 5: Keep Your Facebook Content Fresh and Relevant. Make sure people have a reason to continue to pay attention to your Facebook Page by adding fresh and relevant content regularly. As in any marketing effort, you have to provide something of interest and value to your audience. Some ways to engage your Facebook following…
Etsy Promotional Email: Misleading Subject Line Gets the Open, But Disappoints Recipient
…Images Etsy Email Grade: C Subject Line 2 Preview Pane 3 Eye Path 3 Clarity of Message 2 Call to Action 3 Offer 3 Credibility 5 Sense of Urgency 1 May 3, 2013 — Company Overview Etsy (http://www.etsy.com/) is an online marketplace where people can buy and sell a wide variety of unique items, including vintage and handmade products, as well as the supplies to make them. Rob Kalin conceived the idea for Etsy and teamed up with Chris…
FulcrumTech Introduces ROI Goalsetter® – A Revolutionary Web-Based Email Return-on-Investment Calculator
…please visit https://fulcrumtech.net/email-roi/. About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides, a…
HOW DesignCasts Email: A Good Reminder of the Need to Proofread Before Hitting Send
… Subject Line 1 Preview Pane 4 Eye Path 2 Clarity of Message 3 Call to Action 3 Offer 3 Credibility 5 Sense of Urgency 5 9/11/12 — Company Overview What began as a magazine for graphic designers, the HOW (http://www.howdesign.com/) brand has evolved to now offer a variety of products and events to serve the business, creativity, and technology needs of the graphic design industry. This email was a second one regarding the online…
FulcrumTech Shows Local Business Leaders How to Effectively Use Facebook to Grow Their Companies
…information and registration are available here. About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides,…
UncommonGoods Email: How Does This Uncommonly Good Email Cut Through the Inbox Clutter?
…il Grade: B Subject Line 4 Preview Pane 2 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 4 Credibility 5 Sense of Urgency 2 12/18/12 — Company Overview UncommonGoods (http://www.uncommongoods.com/) is an online store that sells creative and unusual gifts, including jewelry, home decor, art, handmade and recycled items, and clothing. Sustainability and environmental friendliness are top priorities for this company’s…