FulcrumTech Partners with ExactTarget and Adds to Its Growing Client Base
…more clients to the power of ExactTarget.” About FulcrumTech, LLC Based in Doylestown, PA, FulcrumTech, LLC, is an email-marketing agency that provides strategic guidance to design, develop, and implement comprehensive online-marketing programs. Each of FulcrumTech’s client engagements is tailor-made to accurately communicate the marketing message that best reaches the customer base. FulcrumTech was founded in 2004 by Mitch Lapides,…
About Us
…(EVP, Health Sciences Division – Electronic Products), Springhouse (VP, Electronic Products), and U.S. Pharmacopeia. The FulcrumTech team of marketing and publishing experts includes top-level talent in every aspect of online marketing: writing, design, analytics, data warehousing, publishing, email newsletter services, project management, market research, strategy and much more. They have designed and implemented successful Web sites, and…
Email-Marketing Optimization — 7 Steps to Effective A/B Split Testing
…bject line A is indeed statistically significant, with a 95% level of confidence. At that point, send the email with the winning subject line to the rest of your email-marketing list. Need help in developing a more effective online marketing strategy for your organization? Email us or give us a call at 215-489-9336 and the email-marketing experts at FulcrumTech will get you started today. Check out these useful online tools for A/B split testing…
The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business
…ilding content such as warranties. Plus, don’t forget to include a lead-collection form. As you choose which lead-generation tools to use to drive people to your website, consider the following statistics about inbound online marketing (e.g., social media, search engine optimization [SEO], and content marketing such as blogs) versus outbound marketing (e.g., email marketing, transactional emails, and shopping-cart recovery). According to…
7 Tips to Help Your Business Survive & Thrive in 2009
…ng opportunities, online social networks provide are a great way to actively engage with customers, as well as target prospects with related interests. Plaxo, LinkedIn and Facebook are a few examples of today’s popular online social networks. During these challenging times, the most important thing is to keep looking ahead. As the saying goes, “This too shall pass.” Be prepared to create and take advantage of new business…
Relevant Email – Driver of Top Open Rates and Click-Throughs
…being relentless means you need to continually ask your audience what they want to read more about. Here are five ways to help ensure that your email marketing is relevant to your subscribers: Conduct Online Surveys. Use an online survey tool such as QuestionPro or SurveyMonkey to find out what your subscribers need or want to learn about. Include a Survey in Your Welcome Emails. When someone signs up for your newsletter, send an immediate…