How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI
…few marketers use these opportunities to build customer relationships and grow revenue. Shopping-Cart Abandonment Emails — Typically set up as a series of trigger messages, shopping-cart abandonment emails encourage users to come back and complete the purchases they started at a company’s e-commerce site. If you have a shopping cart and aren’t doing recovery emails, you’re missing out on a huge opportunity. Recent research…
Victoria’s Secret Reengagement Email Series: Is It Alluring Enough to Reengage Inactive Customers?
…Summarize the Email Offer These two emails were sent to a customer who had previously made an online purchase from Victoria’s Secret but hadn’t shopped at the website recently. The first subject line effectively communicates to the recipient right away why the email was sent: “We miss you. Come back and get free shipping on your next order.” Sent 2 days later, the second email’s subject line adds a sense of urgency…
Do Symbols in Subject Lines Boost Email Response Rates?
…sampling of these symbols and their corresponding codes. Inserting a symbol into a subject line is quite simple: Open an editor, such as Word. Press and hold the “Alt” key. Activate “Num Lock” on your computer. Type in the numeric code of the symbol where you want to add it to your subject line. Release the “Alt” key. You can also copy and paste symbols into your subject lines from the following link:…
How Consumer Magazines Can Use Email Marketing to Maximize ROI
…Increase advertising — The free email newsletters provided by magazines can be used to increase reader engagement, build and maintain brand awareness, and boost website and publisher subscriber center visits. The more people coming to a magazine’s website, the more valuable its website advertising becomes. If newsletters are not adequately optimized, however, magazines are losing out on substantial gains in the email click-throughs, which…
Part 3—What Tools Are Leading Predictive Marketing?
…with predictive platforms, as well as a brief description of their products and benefits, to help you get started in finding the best fit for your email-marketing needs: Bluecore – The Bluecore Decisioning Platform for Commerce offers a comprehensive data integration that captures massive amounts of both customer and live product-catalog data. This data is immediately available and actionable, enabling marketers to make decisions in real…
Ancestry Email Review: Does this Black Friday–Cyber Monday email campaign get the click and conversion?
…217; inboxes on Black Friday through Cyber Monday, finding a way to help ensure that your subject lines cut through the clutter is the first step in driving up open and click rates. The content of all 3 subject lines is also compelling, especially when combined with the preheader: “Get the savings of the year on the story of a lifetime. Buy now GET Ancestry DNA FOR ONLY $59—ENDS MONDAY. Don’t miss out—it’s our lowest price of…