Rue La La Email: A Welcome Combination of Style and Substance
…ome email, this one does a better job of introducing the membership benefits to ultimately drive conversions. Similar to the Gilt email, Rue La La opens with a fitting subject line for its new members, who are expecting a welcome email: “Welcome. So glad you’re here.” But unlike in the Gilt welcome email, both the eye path and clarity of Rue La La’s email message are very strong. Starting at the Rue La La logo, the reader’s eye is effectively…
UncommonGoods Email: How Does This Uncommonly Good Email Cut Through the Inbox Clutter?
…with Images UncommonGoods Email Grade: B Subject Line 4 Preview Pane 2 Eye Path 5 Clarity of Message 5 Call to Action 5 Offer 4 Credibility 5 Sense of Urgency 2 12/18/12 — Company Overview UncommonGoods (http://www.uncommongoods.com/) is an online store that sells creative and unusual gifts, including jewelry, home decor, art, handmade and recycled items, and clothing. Sustainability and environmental friendliness are top…
Gilt Groupe Email: Does It Glitter or Is It Fool's Gold?
…with this in their welcome email and promote sharing with friends after establishing a stronger relationship with a new member. Credibility is not an issue with this email – it’s a well-known brand for the target audience. In other words, Gilt doesn’t need to build value in this email because the new members are already sold. The goal here is to confirm to recipients that they’ve made a good decision to sign up for membership, which this welcome…
HOW DesignCasts Email: A Good Reminder of the Need to Proofread Before Hitting Send
… Subject Line 1 Preview Pane 4 Eye Path 2 Clarity of Message 3 Call to Action 3 Offer 3 Credibility 5 Sense of Urgency 5 9/11/12 — Company Overview What began as a magazine for graphic designers, the HOW (http://www.howdesign.com/) brand has evolved to now offer a variety of products and events to serve the business, creativity, and technology needs of the graphic design industry. This email was a second one regarding the online…
Using Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success
…t and effectively use it to improve your email-marketing results? We suggest a 5-step strategy to get you started. Step 1: Create a Facebook Page. The first step involves setting up a Facebook Page for your company at http://www.facebook.com/pages/create.php. Simply fill in the Facebook Page information form online to tell people about your business, products, and services. Until April 2010, these pages were called “Fan Pages.” To become a “Fan”…
FulcrumTech Partners with Lyris™ to Help Clients Maximize Email Marketing Return-on-Investment
…asy-to-use suite of tools provides marketers with best-of-breed applications for managing e-mail marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches, Char-Broil, and Eldorado Hotel &…