7 Tips to Keep Subscribers From Marking Your Emails as Spam
…her hand, sending too many emails can result in your subscribers ignoring your emails, unsubscribing, or even marking your emails as spam. Check out the following links for more tips about optimizing your email frequency and cadence: “Email Send Frequency—What’s Your ROI Sweet Spot?“ “Email Cadence Is the Key to Campaign Success“ How are your email deliverability rates? And how many subscribers either mark your…
The Grommet Email Review: Is This Welcome Email Engaging Enough?
…ents know that this is an email introducing The Grommet brand. Once the email is opened, the headline matches the subject line and expresses the main point of the email, which is to welcome new subscribers. There are several blank image spaces in the preview pane without images, which may be enough enticement for recipients to actually download the images. Alternative text is used minimally, however, and doesn’t provide recipients with…
13 Winning Email Newsletter Best Practices
…ages in your email newsletter. Likely, a large portion of your subscribers have images disabled on their computers and mobile devices. So, when your email newsletters are opened, subscribers will see a preview pane with only blank spaces in place of the images. That’s why it’s so important to use alternative text to let them know what they’re missing, unless they download images. In addition to crafting interesting and informative plain text,…
3 Predictive Models Email Marketers Should Know
…d, and if they buy your merchandise only when it’s on clearance. Using this information, you can create more targeted messaging for customer segments that gives them the right discount offers at the right frequency and cadence to motivate them to purchase. On the other hand, product- and brand-based clustering analyzes the types of products and brands of merchandise that your customers are most interested in purchasing. This helps you…
Using Email Testing and Optimization to Improve your Campaigns
…rtant email components to test, along with some links to articles that provide additional tips and advice on testing and optimization: Call to action Headlines and copy Design elements such as fonts and images Send frequency Cadence Day/time of send Personalization Step 4: Shift Your Testing and Optimization Focus to Where the Conversion Occurs Once you’ve optimized your email campaign’s open and click-through rates, the next step is…
Email-Marketing Optimization—7 Tips for Targeting Millennials
…and wherever they feel like it. But is there an optimal day or time that works best for your particular target audience? Experiment with different days and send times to answer that question. Optimize for email frequency and cadence. As the Adobe survey revealed, more than one-third of millennials want to receive fewer emails from e-commerce retailers. That’s why it’s so important to test both the frequency and cadence of your email…