DoggieFood Email: Is It as Doggone Good as It Could Be?
…r people to download the images. And unless they download the images, recipients have no idea what the email is all about. Because alternative text wasn’t used for the images, all that the recipients see is a series of blank boxes. Plus, there’s no opportunity available for them to view a web version of the email. The only clickable call to action in the preview pane is the unsubscribe message at the very top, which makes us suspect…
Macy’s Email: Does It Have the Magic of Macy’s to Reengage Subscribers?
…uses alternative text in the images. Other than the unsubscribe line, however, the only clickable text in the body of the email is the “Confirm Now” alt text. And it’s not prominent — located within a blank image box and in very small font. Making the “Say YES to Macy’s emails!” headline and the “Yes” next to the box clickable likely would have increased the clickthroughs in this email,…
Philadelphia Museum of Art Email: Is It a Work of Art?
…; sounds much more appealing. It helps pique readers’ interest to open the email and find out more. The preview pane without images is also effective. Not only does it convey the main message of the email, but also the blank image space at the top encourages recipients to download the images to see what they are. The preview pane without images could be cleaner, however, by replacing the “pma-sm_yes” in the second image with…
Top 10 Copywriting Tips to Help Convert Your Mobile Audience
…e number of images in your email marketing for mobile users is a good idea, but be sure to use descriptive alternative text when you do include images. That way, readers who have not downloaded images won’t just see boxes of blank white space in the preview pane without images. To note, though, most mobile users have images download by default. If the purpose of your email is to get prospects to join your email list, be sure the form is super…
PBS Welcome Email: Is This Welcome Email from PBS a Masterpiece?
…eresting variable to test. Would an Incentive Tied to the Survey Drive More Responses? When recipients click the call to action, they are taken to a landing page that asks for their email address, first and last names, and a blank form to answer, “What do you love about PBS?” Designed as a way to gather more information about their subscribers, this email may have been more successful in getting people to click through and respond if…
Ask the Obvious with Your Email Preference Center
…l emails! So, gently ask them to share a little more information, and try making a personal request — “Hi Sandy, thanks so much for signing up. Would you please share your single biggest challenge in [fill in the blank]? We really appreciate your feedback and look forward to helping out however possible…” You get the idea. People will respond to that plea because it’s clear that you’re going to help them….