Creating a Squeeze Page That Converts
…21;s what you need to know about how to get the most out of a squeeze page. What’s a Squeeze Page? You land on a web page and an ad pops up offering you a freebie. That”s a squeeze page. In other words, a squeeze page is a landing page designed to collect email addresses from potential subscribers. Squeeze pages give potential subscribers an incentive to give up their email addresses. Typically, the incentive is in the form of…
Email Deliverability — What You Need to Know About Getting Your Emails to the Inbox
…your campaigns if they never receive your emails. How can you help ensure that the emails you send actually get to the people who signed up for them? That’s what we discuss in this month’s feature. What Is Email Deliverability? Email deliverability is the rate of emails delivered to a subscriber’s or customer’s inbox. To drive a successful email campaign, it’s vital that you know your content is reaching your…
Email Deliverability – What Really Determines Inbox Engagement?
…nd in their own inbox or junk mail folder, and b) generalized, meaning behavior from the broad group of recipients will impact the ISP’s treatment of that email. What Are the Seven Most Important Actions Impacting a Sender’s Deliverability? So now that we know clicks and certain words don’t determine your email deliverability, then what factors do have an impact? All of the ISP representatives on the panel were very clear that a single factor…
5 Best Practices for E-Commerce Landing Page Optimization
…oduct benefits Create an eye path that directs users’ attention to the conversion goal Provide links with more-detailed product information, other product shots, and/or videos, rather than listing it all on the landing page. Be sure the landing page design and copy is consistent with the email that generated the visit. Users should feel as though they are continuing from the email on which they clicked. From the headline to the call to…
Landing-Page Optimization – 9 Tips for Driving Email Campaign Conversions
…ught were the most useful metrics for measuring landing-page performance. Here are their responses: 76% said conversion rates 43% said cost per conversion 30% said bounce rate 30% said revenue per conversion 29% said landing page views 24% said traffic by source 22% time on page 6% desktop versus mobile device Click here for the complete results of this online survey. Tips for Optimizing Landing Pages to Drive Conversions Looking to increase…
Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox
…s ISP gateway server and your delivery rate is high, the emails still may not be making it into the inbox. Instead, the emails may be blocked by spam filters or sent to your subscriber’s spam folder. That’s where deliverability comes in. Deliverability is a measurement of whether your email campaigns actually get into your subscribers’ inboxes. And because gateway servers don’t let senders know if their emails are blocked…