Email Preheader Best Practices
…email from a previous issue of NewsLever to demonstrate what happens to the email preheader in certain versions of Microsoft Outlook. The subject line shows up, but what should be the email snippets preheader text is either blank (because the HTML email preview text area was narrowed) or the first line of text is visible in the email newsletter headers (which in this case is the name and slogan of our email newsletter). In a different test that…
10 Tips for Creating Email Content That Captures Attention and Engages Subscribers
How do you create attention-grabbing emails that cut through your subscribers’ inbox clutter, improve deliverability, and send your ROI soaring, as well as increase email campaign opens, clicks, and conversions? Here are some of our favorite tips and tricks. It’s Tough to Capture the Attention of Today’s Email Subscribers! The following are some studies and statistics that demonstrate why it’s so challenging today to develop email campaigns…
Some of the Latest Email Stats, Studies, and Strategies to Help You Boost Email Engagement
Some of the Latest Email Stats, Studies, and Strategies to Help You Boost Email Engagement Email engagement is one of the most important factors that affects deliverability. Are you interested in what’s driving fantastic email engagement for others? Here are some of the latest email-marketing studies and statistics that speak to how email is used by marketers today. And we’ve included some specific engagement-boosting strategies…
4 Critical Steps to Make Sense of Your Drip Campaign Data
…vious emails, and so on. If you’re trying to improve open rates, you can certainly try all kinds of testing, but you may quickly discover the importance of tracking your opens by domain. And, if you’ve ever had a deliverability problem, this is something you’ll also want to add to your dashboard. For example, suppose you have a lot of Yahoo email addresses. You should see at least some opening, but in the below trend graph,…
Should I rent an email list? What you need to know before renting a list…
…through. The more the recipients mark emails from the broker as “junk” or “spam,” the more likely the list broker’s email reputation will go down. That further exacerbates the issues surrounding deliverability. Poor email reputation means poor deliverability – As indicated by the above reasons, a poor performing list will have more than its fair share of “mark as spam” complaints, “mark as…
How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks
…lasting out the same email message to all subscribers on your list — you’ll find that your email engagement (e.g., opens and clicks) will increase. In addition, higher subscriber engagement will help improve your email deliverability. And with high email engagement and deliverability, you can increase the frequency of your email sends, which often drives up revenue. The following are a few statistics that indicate how much of an impact…