Dover Saddlery Abandoned-Cart Email Series: Does It Convince Customers to Stop Horsing Around and Complete Their Purchase?
…ye Path Could Be Stronger Although the preview pane without images gets the message across about the content of the email, there’s little motivation for recipients to download the images. Plus, the call-to-action buttons are blank, and there are no clickable links to take recipients to their shopping carts. The eye path also could be stronger. For example, the headers in each of the emails are competing with the headlines, which aren’t very…
Jiffy Lube Email: Does It Drive Customers to Give Feedback or Just Crash and Burn?
…ly would have motivated more opens if it let recipients know right up front that there was an incentive for completing a short survey. The preview pane without images is weak. The images have been resized, resulting in large blank spaces, and there’s no alternative text to entice recipients to download the images. Unless recipients carefully read the small text in the preview pane, they wouldn’t even know the email was from Jiffy Lube. The link…
DoggieFood Email: Is It as Doggone Good as It Could Be?
…r people to download the images. And unless they download the images, recipients have no idea what the email is all about. Because alternative text wasn’t used for the images, all that the recipients see is a series of blank boxes. Plus, there’s no opportunity available for them to view a web version of the email. The only clickable call to action in the preview pane is the unsubscribe message at the very top, which makes us suspect…
Macy’s Email: Does It Have the Magic of Macy’s to Reengage Subscribers?
…uses alternative text in the images. Other than the unsubscribe line, however, the only clickable text in the body of the email is the “Confirm Now” alt text. And it’s not prominent — located within a blank image box and in very small font. Making the “Say YES to Macy’s emails!” headline and the “Yes” next to the box clickable likely would have increased the clickthroughs in this email,…
Philadelphia Museum of Art Email: Is It a Work of Art?
…; sounds much more appealing. It helps pique readers’ interest to open the email and find out more. The preview pane without images is also effective. Not only does it convey the main message of the email, but also the blank image space at the top encourages recipients to download the images to see what they are. The preview pane without images could be cleaner, however, by replacing the “pma-sm_yes” in the second image with…
Top 10 Copywriting Tips to Help Convert Your Mobile Audience
…e number of images in your email marketing for mobile users is a good idea, but be sure to use descriptive alternative text when you do include images. That way, readers who have not downloaded images won’t just see boxes of blank white space in the preview pane without images. To note, though, most mobile users have images download by default. If the purpose of your email is to get prospects to join your email list, be sure the form is super…