How to Optimize Your Welcome Emails for a Big Boost in Revenue
…stead, use a real person’s name as the sender. In doing so, you’ll help build credibility and trust right from the start. Plus, it’s a good practice that encourages engagement with your subscribers and can help improve email deliverability. Send a series of welcome emails. Compared to sending a single welcome message, a series of welcome emails can help increase the transaction rate by up to 40%. At FulcrumTech, we’ve found that a series of…
Email Send Frequency – What’s Your ROI Sweet Spot?
…ead to more people ignoring your emails, unsubscribing from your email list, or – worse – marking your emails as spam. In addition to hurting your brand’s reputation, overmailing can also have a negative impact on your email deliverability. Large-Scale Study Looks at Send Frequency & Subscriber Engagement So what is the ideal number of emails a company should send to maximize response without resulting in more complaints? To help answer that…
Zillow Email Review: Could This Nurturing Email Be More Effective?
…ful information are a great way for companies to stay top of mind and build trust with subscribers until they are ready to purchase. By more clearly representing the value of the email contents (e.g., videos of DIY home projects) — from the subject line, to the preview pane, to the email copy and calls to action — this email likely would have garnered more opens and clicks. Plus, higher list engagement can also have a positive impact on email…
4 Email-Marketing Predictions for 2017
…ll reach a whole new level over the next year. Marketers are realizing that it’s the key to cost-effectively managing communications based on subscriber engagement. It’s also a key tool to help pound down ongoing deliverability issues for those who have them.In 2017, we’ll likely see more and more marketers crafting and sending email messages in response to, and tailored to, such data as products searched for or previously…
Trending Technologies in Email Marketing Seen at EEC
…isting email programs. Of course, there were many other wonderful tools and technologies that shouldn’t be overlooked as well, including Lyris, BlueHornet, FreshAddress, Selligent, Return Path, and more. These all can be seen here . Is your email-marketing program ready for the future? Contact the experts at FulcrumTech and we’ll help your organization stay cutting edge with all the latest industry trends. Other Articles You Might Like…
Create Effective Email Marketing Strategies
…top reason why subscribers both unsubscribe and mark their emails as spam. Although you don’t want to miss an opportunity of increasing your sales and revenue by sending too few emails, you also don’t want to hurt your email deliverability by getting too many emails marked as spam. How can you determine the “sweet spot” for both your email marketing send frequency and cadence? Here are two articles to help you do just that: “Email Send…