Personalize Your Email Subject Lines to Get More Opens and Clicks
…lines. Will personalization work for your audience? Test different types of personalization to find out! A bonus: The increased engagement metrics you achieve by personalizing your subject lines may even help with your email deliverability. But be sure that your personalization strategy doesn’t cross the line and come off as “creepy” to your subscribers. For example, 13% of respondents to an Adobe survey reported that too much…
What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
…subscribers indicates that your email content isn’t meeting the interests and needs of your target audience. In addition, an email list with a large percentage of inactive users can have a negative impact on your email deliverability. Check out this previous NewsLever feature, “5 Steps for Re-Engaging the Inactive Users on Your Email List,” for tips on how to effectively reengage inactive users, as well as ways to keep your…
Email Marketing Best Practices – Unsubscribing Do’s and Dont’s
…oo long, and causes frustration, you’ll leave prospects and customers with negative feelings about your organization. Plus, they’ll be much more likely to mark your email as spam, which can negatively impact your deliverability and, ultimately, return on investment (ROI). Here we share some quick unsubscribe do’s and don’ts to help you comply with CAN-SPAM requirements and avoid annoying subscribers during the unsubscribe…
How Mature Is Your Email-Marketing Program? 14 Types of Emails to Help Boost ROI
…ust, and enhance your brand. According to a 2012 study by Silverpop, one-third of U.S. online retailers fail to send a welcome email. This is your chance to have the recipient white-list your email as well as to improve your deliverability and stand out from your competition! Educational Emails — These types of emails should help solve a problem or answer questions that an organization’s subscribers may have. A good opportunity to send…
Email Analytics: Email-Marketing Analytics That Matter
…mail campaign metrics, FulcrumTech created an email analytics dashboard, called IntelliSents, that does all of the heavy lifting for you. IntelliSents is an online email analytics platform that presents email performance and deliverability trends over time of more than 25 of the most important email-marketing metrics, including open, click-through, bounce, and unsubscribe rates. This is the same tool we use to help identify opportunities to…
My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program
…ey’ll likely never open again (e.g., 6 months for a monthly newsletter list). In addition to indicating whether your content is keeping your audience’s interest, this metric is also important because it can impact your email deliverability. Sending to people who repeatedly don’t open your emails can lower your email reputation and decrease your inbox delivery rates. Number of Subscribers Who Haven’t Opened Your Emails for > 6 Months / Total…