Does Your Business Need an ESP That Supports a Relational Database?
Are you looking to grow your business with the help of targeted and timely email campaigns? Then you likely need an email service provider (ESP) that supports a relational database. In this blog, find out whether a relational or flat-file database best meets your organization’s email-marketing needs. What Is the Difference Between Flat-File and Relational Databases? A flat-file database provides a simple, linear way of storing data. With a…
Email Marketing Automation – How to Take Your ROI to the Next Level
(Updated June 2017) Is your email-marketing team short-staffed? Are you under constant pressure to increase revenue? If your answer to these questions is “yes,” here’s how using automation for your email-marketing campaigns is a fantastic solution. What Is Marketing Automation? Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way, marketing…
Facebook's New Messages – How Will It Impact Your Email-Marketing Program?
There’s been quite a bit of fanfare surrounding Facebook’s recent announcement about its new integrated messaging system. Although Facebook’s CEO Mark Zuckerberg emphasized, “This is not an email killer,” there are some interesting potential implications of Facebook’s new platform for email marketers. What Exactly Is Facebook’s New Messages? According to various presentations, videos, and Facebook’s own blog, the new Messages platform will…
What Do Gmail Image Display Changes Mean for Email Marketing?
Last month, Gmail announced that images soon would be automatically displayed in email messages across desktop, iOS, and Android devices. That’s because images will be saved on and served through Google’s own servers instead of from the original external host servers. What does this mean for email marketers? The rollout is still in its early stages, but here’s what we know so far. In our June blog, we discussed how Gmail’s tabbed inbox format…
New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting Emails to Gmail Subscribers?
Google’s Gmail recently rolled out a new tabbed inbox interface that automatically categorizes emails into five different folders. Will it have a substantial impact on the way users read emails and, subsequently, marketers’ ability to reach prospects and customers? It’s too early to definitively answer that question, but here we take a look at the new inbox and its potential effect on email-marketing campaigns. Gmail’s…
7 Key Ways to Improve Your Holiday Email Campaigns
In a NewsLever feature last year, we shared 10 holiday email-marketing tips. This year, we update that list with seven key ways to help you improve and optimize your email campaigns during the holidays and all year long. The 2011 holiday season was a strong one with overall sales increasing by 11% compared to 2010, according to Epsilon’s 2012 Holiday Trend Report. With the expectation that this growth trend will continue in 2012, we offer…