Microsoft Launches the New Email Service Outlook.com – How Will It Impact Email Users and Marketers?
Microsoft launched its new web-based email service Outlook.com on July 31 and within just 6 hours had 1 million users, according to a company Tweet. As this new email service makes its debut, I’ll share a quick look at some of Outlook.com’s benefits for users, as well as predict how it will potentially impact email marketers in the near future. Outlook.com’s Top User Benefits Although Microsoft is moving towards replacing its…
Please Don’t Call It an Email Blast
If there’s one thing that makes me cringe, it’s when someone calls an email-marketing campaign a “blast.” Everything about that word goes against what we as email-marketing professionals do in creating email campaigns that deliver outstanding results. I thought I’d pull a few definitions of blast from a dictionary to drive home my point. I made myself laugh as I read these because they were amazingly accurate in…
What You Need to Know About the CAN-SPAM Act
If you use email in your business, you need to know the many requirements of the CAN-SPAM Act of 2003. The penalties for not complying with it are high – as much as $16,000 per email sent. That’s a hefty fine! I’ve put together this quick post to help you be aware of some of the key requirements. The Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act was first passed in 2003. Additional clarifications to the law…
Summary of ExactTarget's New Product Investments
As I introduced in my first blog, this is a summary of ExactTarget’s new product investments that helps demonstrate the company’s continuing commitment to marketers. ExactTarget announced at Connections 2011 that they expect to exceed $200 million in revenue, with $40 million of that being plowed right back into research and development. Not many other email service providers (ESPs) can boast these levels of success and investment. ExactTarget…
7 Hot Email-Marketing Tips from Across the Internet
Throughout this summer, we’ve posted links to some of our favorite email-marketing articles in our email newsletter’s “FulcrumTech Top Reads” column. Here I share seven of these articles that provide especially important reminders about how to grow and improve your email-marketing program. Create relevant content that connects with your customers. Although social media plays an important role in engaging customers, email remains one the most…
What Can an Unsubscribe Landing Page Do for Your Email Program?
It’s inevitable – people will from time to time decide to unsubscribe from even the best email-marketing programs. Your company likely complies with the Federal Trade Commission’s CAN-SPAM unsubscribe requirements, such as including an unsubscribe button at the bottom of all emails and processing unsubscribes within 10 days. But are you taking advantage of the unsubscribe process to find out more about your subscribers’ needs? Here we discuss…