Thompson Toyota Email: Does It Drive You to Be a Facebook Fan?
…ted in our rating for the preview pane – is that it was sent with embedded images. In the original email, there are four attachments for the embedded images. Because spam filters can be tripped more readily with attachments, deliverability may have suffered as a result of using embedded images rather than linked images. Disclaimer: FulcrumTech does not have access to the performance data relating to this promotional email, so any tests performed…
The War Against Graymail — How Will It Affect Your Email-Marketing Efforts?
…ping your emails more front and center with your target audience. Need help optimizing your email-marketing strategy? Email us or give us a call at 215-489-9336 and the email-marketing experts at FulcrumTech will get you started today. OTHER ARTICLES YOU MIGHT LIKE What You Need to Know About the CAN-SPAM Act Email Authentication — Key to Getting Your Emails Delivered Email Deliverability — What You Need to Know about Getting Your Emails to the…
Email Drip Campaigns – Stay Top of Mind with These 5 Tips
…that best fits your needs. There are a lot of online services that offer autoresponder software options. Finding a service that meets all of your needs is important. Some features you should be considering include: reliable deliverability follow-up auto-responding capabilities customer support available 24/7 full email analytics for measuring and reporting results. At FulcrumTech, for example, we’ve done an extensive assessment of…
Email List Segmentation: 5 Ways to Boost Your ROI
…Tech clients. In addition, studies by Jupiter Research have shown that segmenting can bring in up to 10 times more revenue compared to when all subscribers on a list get sent the same message. Segmentation can also help your deliverability. People are much more likely to open and click-through emails that have relevant information. Plus, they are less likely to get annoyed and mark your emails as spam. And the good news is that the technology…
18 Ways to Build a Bigger, Better List
…target audience. Tip #18: Periodically review your list for inactive users and don’t be afraid to cull them from the list. In addition to increasing the list quality, this will also have a positive impact on your email deliverability. OTHER ARTICLES YOU MIGHT LIKE Should I rent an email list? What you need to know before renting a list… Look in the Mirror When Building Your Email List 9 Tips for Building a High-Quality Email List…
FulcrumTech Partners with Lyris™ to Help Clients Maximize Email Marketing Return-on-Investment
…lcrumTech Founder and President Mitch Lapides, his firm needed a best-of-class solution to provide clients with diverse online marketing capabilities. These capabilities included robust email marketing functionality for high deliverability, customizable email creative, audience segmentation and rich Application Program Interface (API) capabilities to integrate with Salesforce.com. A powerful e-mail analytics engine was also important to feed…