What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
…subscribers indicates that your email content isn’t meeting the interests and needs of your target audience. In addition, an email list with a large percentage of inactive users can have a negative impact on your email deliverability. Check out this previous NewsLever feature, “5 Steps for Re-Engaging the Inactive Users on Your Email List,” for tips on how to effectively reengage inactive users, as well as ways to keep your…
7 Surefire Ways to Boost Your Email ROI
…a big impact on your email ROI. Segment your list. Email list segmentation is a proven way to dramatically improve email-campaign performance. In a previous NewsLever feature, find tips for how to segment your list. Focus on deliverability. Are you consistently getting your emails into your recipients’ inboxes? The junk or spam filters of web-based email services — such as Google’s Gmail or Yahoo! — may be catching them. Optimize for mobile….
Personalized Email Marketing-It’s Time to Get Personal
…stance, the Lyris Annual Email Optimizer Report showed that among survey respondents who used email list segmentation, 39% experienced higher open rates, 34% reported better email relevance, and 24% increased sales leads and deliverability rates. Be sure to check out the following FulcrumTech articles on email segmentation to help you create and deliver more personalized email campaigns: Email-Marketing List Segmentation-Give a Lift to Your ROI…
Runner’s World Email: Starts Strong, But Falls Flat
…my” appearance of this email hurts that reputation. If Rodale is going to send email messages from partner publications to recipients who signed up through another publication, we suggest that they find out more about recipients’ preferences to help ensure relevant messages are created and sent. Otherwise, recipients likely will unsubscribe – or even worse, report emails as spam – and damage the publisher’s overall sender reputation and…
13 Tips for Creating an Email Newsletter Your Subscribers Can’t Wait to Read
…ers and customers, generate leads, and ultimately grow your business. From helping to align your e-newsletter to meet your business goals, to developing an effective editorial and design strategy, to optimizing frequency and deliverability, FulcrumTech’s experts can help in all e-newsletter aspects – start to finish. Email us or give us a call at 215-489-9336 to help you design and implement an email newsletter from scratch or improve and…
The Most Important Data Needed to Drive Email Subscriber Engagement and Conversions
…to evaluate how many of your emails are being relegated to junk and spam folders by individual Internet service providers (ISPs), such as Gmail and Yahoo! Click here for more information about how to identify potential email deliverability problems in your email program. Percentage of mobile users — Knowing how many of your subscribers are using mobile devices to open and interact with your emails is important, especially if you aren’t using…