How to Choose an Email-Marketing Consultant: 10 Questions Everyone Should Ask
…with multiple email service providers. Each has its strengths and weaknesses. The more your consultant knows, the better he or she can guide you towards the right one. Also, when it comes to testing emails and ensuring high deliverability (or solving big deliverability problems), your vendor should be able to speak about some of the tools he or she uses to address such challenges. The Bottom Line—Results! Everything noted in this article…
Landing Page Design and Optimization
Successful landing pages that seal the deal A landing page is the first web page that visitors see when they click on a link in a promotional email. How well this page performs will determine the success of your promotional efforts. Even if you achieve great open and click-through rates on your email, the campaign isn’t successful if you don’t carry your prospects through to the marketing goal. That’s why a customized landing page that is…
How to Use Responsive Email Design to Optimize Your ROI
…ong time to download — or not download at all — and their quality is often degraded for many mobile users. So if an image isn’t integral to your marketing message, don’t include it. Don’t forget the landing page. Once mobile users click through the email to your website, be sure your landing page is optimized for mobile, as well, to help drive more conversions. Coding for Responsive Email Design In addition to these design…
8 Great Facebook Apps to Help Build Your Email List and Engagement
…each week and giving away an award such as a product coupon. Fan Appz This conveniently combines a number of promotional functions – including for coupons, sweepstakes, polls, a gift store, and more – all in one application. Page Maps To help people more easily find your business location(s), this app allows you to add a custom map to your Like Page that displays a small map with links to a larger map or directions. My Countdowns You can create…
Are You Making the Most of Your Thank-You Pages? 12 Tips for Driving Conversions and Boosting Your ROI
So you got a prospect to convert — perhaps by making a purchase or signing up for your email newsletter or a webinar. Good job! But be careful not to lose the momentum on your thank-you page (also called a confirmation page). Whether you’re trying to close a sale, spread the word about your business, or learn more about your customers, thank-you pages are a key way to deepen the connection between a lead and your organization. In many cases,…
7 Tips for Optimizing Email Campaign Clicks & Conversions
…d or products they’ve viewed at your company’s website. Personalization is an important way to help keep your emails relevant and subscribers engaged. Keep the message consistent between the email and the landing page. It’s important not only to have a dedicated landing page for email offers, but also to keep the main message, copy, design, and call to action consistent with that used in the email itself. Once subscribers click…