4 Critical Steps to Make Sense of Your Drip Campaign Data
…s in a nurturing campaign, so understanding the level of engagement and your ability to impact that engagement throughout the campaign is critical to understand and to track. Number of people who click through to the landing page — These are the people who are really interested. The people who click are real prospects. They are now psychologically engaged to read the messaging on your landing page. Conversion — This is the ultimate event, when…
10 Tips for Creating Email Content That Captures Attention and Engages Subscribers
…our clients at FulcrumTech, we’ve achieved improvements in click-through rates of more than 20%. Be congruent. From the subject line and preheader, to the email headline, to the call to action, to the dedicated landing page (and everything else in between), be sure that your message is consistent and clear. One of the fastest ways to lose openers is to tell your subscribers something in the subject line that doesn’t represent the actual…
Email Marketing Overview: What You Need to Know
…e number of subscribers who take that final step of whatever call-to-action you’re seeking. In email marketing, the email “teases” or generates the interest, while the landing page seals the deal. A landing page is the Web page that people reach after they click on a link in the email. To emphasize, the key to your email is simply to get the click. Seduce them, encourage them, and excite them to click. Selling should be left to…
ROI Goalsetter Landing Page
5 Great Email-Marketing Lessons from MarketingSherpa
…t whether they’re making it into the regular inbox versus junk mail. And, if you’re having serious problems, contact a professional email-marketing agency, such as FulcrumTech, for assistance in uncovering and addressing any deliverability problems. Remember, even a 1% improvement in your deliverability could have a significant impact on your return on investment over a 12-month period. Keep in mind text emails can outperform a designed version….
13 Winning Email Newsletter Best Practices
…ages in your email newsletter. Likely, a large portion of your subscribers have images disabled on their computers and mobile devices. So, when your email newsletters are opened, subscribers will see a preview pane with only blank spaces in place of the images. That’s why it’s so important to use alternative text to let them know what they’re missing, unless they download images. In addition to crafting interesting and informative plain text,…