Creating a Squeeze Page That Converts
…21;s what you need to know about how to get the most out of a squeeze page. What’s a Squeeze Page? You land on a web page and an ad pops up offering you a freebie. That”s a squeeze page. In other words, a squeeze page is a landing page designed to collect email addresses from potential subscribers. Squeeze pages give potential subscribers an incentive to give up their email addresses. Typically, the incentive is in the form of…
Email Deliverability – What Really Determines Inbox Engagement?
…ment on at the EEC meetings. Check out the following links that delve into some of the deliverability issues unique to the individual ISPs: Gmail, AOL, Comcast, and Outlook.com. Got questions about how to optimize your email deliverability? FulcrumTech can help. Email us or give us a call at 215-489-9336 and get started today. Other Articles You Might Like Email Deliverability — How to Identify a Problem You May Not Know You Have How to Minimize…
Email Deliverability — What You Need to Know About Getting Your Emails to the Inbox
…ement with your emails. According to MarketingSherpa and EmailLabs, the longer people stay on your email list, the more likely they will lose interest in your email subscriptions. As such, companies will see a drop of between 20% and 25% in subscribers’ open rates in the first two months after signing up and a 35% to 45% decrease within two years. Because of this subscriber trend, your organization needs to find engaging ways to keep…
5 Best Practices for E-Commerce Landing Page Optimization
…ing page conversion can have a huge impact on your email-marketing return on investment (ROI), we turn to FulcrumTech’s email-modeling tool, ROI Goalsetter. The following example shows what a 20% improvement (e.g., from 2% to 2.4%) in your landing page conversion rate can do for your email campaign results. In this scenario, we use a list size of 150,000, an open rate of 12%, and a click-through rate of 2%. By slightly improving the…
Landing-Page Optimization – 9 Tips for Driving Email Campaign Conversions
…ught were the most useful metrics for measuring landing-page performance. Here are their responses: 76% said conversion rates 43% said cost per conversion 30% said bounce rate 30% said revenue per conversion 29% said landing page views 24% said traffic by source 22% time on page 6% desktop versus mobile device Click here for the complete results of this online survey. Tips for Optimizing Landing Pages to Drive Conversions Looking to increase…
Email Deliverability vs. Email Delivery Rate: How to Make It to the Inbox
…surement of your email deliverability. To give you an idea of average email deliverability rates, email senders in the United States experienced an average inbox placement rate of 77% in 2017, according to Return Path’s 2017 Deliverability Benchmark Report. Compared to the same period in the previous year, this deliverability rate increased by 4%. However, it is 3% lower than the average worldwide deliverability rate of 80%. In addition,…