7 Tips for Optimizing Email Campaign Clicks & Conversions
…oduct price in the shopping cart — the part of the sale that causes the most anxiety for customers. Personalize your email campaigns. As we discussed in a previous NewsLever issue, personalization pays off. The type of personalization that we’re referring to goes beyond using a recipient’s name in the email. It involves customizing email content based on demographic and behavioral data, such as items previously purchased or…
Get the Most Out of Your Email Campaigns in 2018
…mobile responsive design (31%), and automated campaigns (19%). Survey respondents said that the most difficult marketing tactics to implement include list data segmentation (41%), testing and optimization (38%), and message personalization. How to Leverage the Top Email-Marketing Tactics That Drive Clicks, Conversions, and Sales The following are 7 top email-marketing tactics that can help you reach your email-marketing performance goals, along…
Top 10 Trends That Will Power Email Marketing in 2018
…within your budget and that aren’t offering costly features that you won’t use. Resources: Email Marketing Automation—How to Take Your ROI to the Next Level 4 Tips for Building a Powerful Email Automation Series Personalization Thanks to advances in predictive marketing, AI, and automation, it will be easier and more cost-efficient than ever to personalize your email campaigns. A Yes Lifecycle Marketing 2017 study showed that…
Part 3—What Tools Are Leading Predictive Marketing?
…d transactional data, Fresh Relevance helps marketers engage with customers by creating and delivering relevant content through email, web, mobile, and social marketing channels. Fresh Relevance solutions include omnichannel personalization, browse and cart abandonment, behavioral segmentation and targeting, A/B testing and optimization, and real-time content. Windsor Circle — This predictive marketing platform is designed to help retailers…
12 Quick Tips for Writing Killer Email-Marketing Copy That Converts
…ir needs and solve their problems. Content relevancy is the key to email-marketing success. That’s why it’s important to use personalization and email list segmentation to avoid sending a blanket email. What is a blanket email? With blanket emails, you send the same email content to your entire list of contacts. And thanks to the number of email automation tools available today, it’s easier than ever to implement and manage…
The Grommet Email Review: Is This Welcome Email Engaging Enough?
…ents know that this is an email introducing The Grommet brand. Once the email is opened, the headline matches the subject line and expresses the main point of the email, which is to welcome new subscribers. There are several blank image spaces in the preview pane without images, which may be enough enticement for recipients to actually download the images. Alternative text is used minimally, however, and doesn’t provide recipients with…