10 Tips for Subject Lines to Boost Your Email Open Rates
…s to stand out in the inbox. Thanks to the ever-increasing sea of promotions, today’s marketers are finding it harder and harder to get their emails noticed in the inbox. Try using symbols, punctuation, uppercase letters, or personalization to physically draw readers’ eyes to your subject line. Parentheses can also be effective in drawing a reader’s eye to your subject line, while allowing you to provide information (but use only two…
How to Choose an Email Service Provider
…ew things you initially need to think about. What are your needs and how is email marketing defined by your organization? How many email addresses are in your current database? How frequently do you email? Do you incorporate personalization and dynamic content? Do you use triggered/transactional emails (e.g., cart abandonment, order confirmation)? What types of segmentation do you use? What are your organization’s plans for future growth?…
How to Use Triggered Emails to Drive Conversions
…reminding them what products are in their abandoned shopping carts, personalizing your triggered email campaigns is an important way to drive email performance rates. A recent study by Experian Marketing Services found that personalization of triggered emails gave a lift to: Average open rates by 25% (29.2% versus 23.3%) Unique click rates (6.7% versus 4.4%) Transaction rates, more than doubling them (0.62% versus 0.25%) Revenue per email by…
How Consumer Magazines Can Use Email Marketing to Maximize ROI
…the email publishers’ newsletters, as well as the email newsletter’s ability to migrate people to paid subscriptions. Then, there should be a clearly articulated plan for testing lists, subject lines, incentives, personalization, etc., to optimize and continually improve their email-marketing results against the KPIs. At FulcrumTech, we developed the ROI Goalsetter® tool to help with such modeling. A Look at Leading Fashion and…
What Are Good Open and Click-through Rates for Email-Marketing Campaigns?
…istics? First look at your subject lines—are they accurately telling what your email campaign or email newsletter is about? Are they using the right language and not portraying spammy messaging? Also, don’t forget that personalization often positively affects click-through rates. In terms of your messaging, be sure to use active voice to help keep your message strong and effective. Using active voice is an important way to optimize the…
Pet Supplies "Plus" Email: Is It the Cat's Meow or Does It Go to the Dogs?
…overall credibility of the store: As a customer, you are led to question whether you’ll get any of the products listed for the advertised sales price. One way to help eliminate the need for this message would be to use personalization. Assuming the email list is made up of customers with Preferred Pet Club cards, the company could determine which store the recipient purchased from and send the appropriate sales flyer. Disclaimer:…